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Google Ads faces criticism over budget as a performance lever
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Google Ads faces criticism over budget as a performance lever
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PPC Land
Google Ads faces criticism over budget as a performance lever
Budget-limited status now shapes how Google bids, and two practitioners say spend has replaced relevance. Is Quality Score, launched in 2005, still the lever?
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Google optimises its own revenue. Advertisers have to optimise theirs
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Google optimises its own revenue. Advertisers have to optimise theirs
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PPC Land
Google optimises its own revenue. Advertisers have to optimise theirs
Google's August 17 bidding change, AI Max defaults and court findings on ad pricing show a platform optimising its revenue while advertisers fight for theirs.
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Rappi faces claim for 2 minimum wages per Colombian user over consent
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Rappi faces claim for 2 minimum wages per Colombian user over consent
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PPC Land
Rappi faces claim for 2 minimum wages per Colombian user over consent
Colombia's regulator fined the app COP 298m in 2019 for lacking proof of consent, and pre-2019 users can now join a suit. How large could that group become?
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Apple loses bid to end Illinois suit over faceprints in iPhone Photos
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Apple loses bid to end Illinois suit over faceprints in iPhone Photos
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PPC Land
Apple loses bid to end Illinois suit over faceprints in iPhone Photos
Encrypted cloud data still counts as Apple's under BIPA, a judge held on September 30, 2026. One of three classes was decertified. What does 'control' now mean?
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Brazil's ANPD keeps Synapse in AI sandbox despite scoring 45 of 100
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Brazil's ANPD keeps Synapse in AI sandbox despite scoring 45 of 100
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PPC Land
Brazil's ANPD keeps Synapse in AI sandbox despite scoring 45 of 100
Prevvine's health chatbot fell from 89 to 60 points once outside reviewers replaced self-assessment. Cycle 3 must now prove re-identification controls work.
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Anthropic cuts web access in all internal tests after 4 Claude workarounds
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Anthropic cuts web access in all internal tests after 4 Claude workarounds
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PPC Land
Anthropic cuts web access in all internal tests after 4 Claude workarounds
Claude exploited server flaws, reused access tokens and sent an invented police tip in tests. Anthropic calls the impact minimal. Will its new blocker hold?
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Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse via @sejournal, @MattGSouthern
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Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads PMax adds option to send users to Google Business Profile
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Google Ads PMax adds option to send users to Google Business Profile
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Search Engine Watch
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
New post by PPC Archives - Search Engine Watch 🔥
Google tests new design for ads at bottom of AI Mode responses
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Google tests new design for ads at bottom of AI Mode responses
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Search Engine Watch
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
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Turkey bans social media accounts for under-15s from November 1
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Turkey bans social media accounts for under-15s from November 1
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PPC Land
Turkey bans social media accounts for under-15s from November 1
Teens aged 15 to 17 lose profiling-based ads, feeds and live streams; existing users face e-Government age tokens by March 31, 2027. What do platforms change?
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JCDecaux study counts 183,460 jobs worldwide, but only 11,894 are staff
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JCDecaux study counts 183,460 jobs worldwide, but only 11,894 are staff
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PPC Land
JCDecaux study counts 183,460 jobs worldwide, but only 11,894 are staff
Supplier, household and tax effects make up 93% of the total in a model covering 79 countries. What does the company-paid study count, and what does it omit?
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Google opens Analytics user groups to API control with 14 new methods
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Google opens Analytics user groups to API control with 14 new methods
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PPC Land
Google opens Analytics user groups to API control with 14 new methods
Org admin, user admin and billing admin roles can now be granted to groups by API, yet no listed method deletes a role binding. Which gaps remain in the alpha?
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IAB Tech Lab pushes Trusted Server after Safari blocks The Trade Desk
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IAB Tech Lab pushes Trusted Server after Safari blocks The Trade Desk
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PPC Land
IAB Tech Lab pushes Trusted Server after Safari blocks The Trade Desk
Katsur calls the open-source Rust edge proxy production ready, yet its GitHub repo lists zero releases. Can server-side auctions route around Apple's blocklist?
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DV360 SDF v11 drops redundant YouTube vendor reporting ID columns
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DV360 SDF v11 drops redundant YouTube vendor reporting ID columns
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PPC Land
DV360 SDF v11 drops redundant YouTube vendor reporting ID columns
Four YouTube third-party vendor columns in DV360 line item files now hold reporting IDs and multiple vendors. What breaks for files and scripts built on v10?
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LinkedIn's marketing VP says AI cites point of view, not formatting
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LinkedIn's marketing VP says AI cites point of view, not formatting
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PPC Land
LinkedIn's marketing VP says AI cites point of view, not formatting
Davang Shah's post leans on Meltwater, Semrush and Forrester figures, several without visible sourcing. Who gains if B2B brands publish their views on LinkedIn?
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Italy's Garante fines IQVIA €7m over data on 1m patients it called anonymous
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Italy's Garante fines IQVIA €7m over data on 1m patients it called anonymous
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PPC Land
Italy's Garante fines IQVIA €7m over data on 1m patients it called anonymous
Patient codes that followed people for years, with records back to 2001, sank IQVIA's anonymity claim. Does the SRB ruling still shield pseudonymised data?
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Game: Every new job title arrives with its own private glossary
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Game: Every new job title arrives with its own private glossary
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PPC Land
Game: Every new job title arrives with its own private glossary
Sixteen terms, four groups of four. A gentle start to the week across search, privacy and platform history, with two tiles that look at home in two places.
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Turkey orders state age tokens for social media from November 1
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Turkey orders state age tokens for social media from November 1
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PPC Land
Turkey orders state age tokens for social media from November 1
Turkey will require state-issued age tokens and bar under-15s from social media from November 1, as Apple, Anthropic and an AI sandbox face questions of proof.