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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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PPC Land
Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
Tracking subdomains whose IPv4 address shares under 16 leading bits with the main site lose cookie life. Does moving tracking to a path on the site fix it?
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Meta's new terms let it crawl business websites to train AI from Oct 30
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Meta's new terms let it crawl business websites to train AI from Oct 30
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PPC Land
Meta's new terms let it crawl business websites to train AI from Oct 30
Clause covers sites tied to any Facebook or Instagram business account and adds AI training rights. Meta says it is about product data. Does the text agree?
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Meta sells brands 3 to 24 hour ad windows that shut out category rivals
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Meta sells brands 3 to 24 hour ad windows that shut out category rivals
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PPC Land
Meta sells brands 3 to 24 hour ad windows that shut out category rivals
Ads Super Burst test flights reached a median 34 million people, Meta says, about 14% of US adults online. The research behind those lift claims is unpublished.
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Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
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Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
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PPC Land
Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
Vendor ID 1648 lets publisher consent tools name Lacuna's ad exchange in EU consent strings. What the listing proves about compliance, and what it does not.
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
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PPC Land
16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
Germany's reluctant-yes rate hits 24%, more than double the UK and US, in an 11,000-person survey. Can a consent rate still be read as a real measure of trust?
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
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PPC Land
TikTok gatekeeper appeal should be dismissed, EU court adviser says
Advocate General Biondi says the Commission owed ByteDance no second hearing inside the DMA's 45-working-day window. Will judges follow in the first DMA appeal?
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Character.ai faces creditors under oath on November 19, a day before bids
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Character.ai faces creditors under oath on November 19, a day before bids
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PPC Land
Character.ai faces creditors under oath on November 19, a day before bids
No deadline yet for claims against the chatbot maker, so ad partners and states owed money wait, while a Jan 19 cutoff already applies to fraud-type claims.
New post by PPC Land 🔥
Google lets gambling advertisers apply for certification inside Google Ads
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Google lets gambling advertisers apply for certification inside Google Ads
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PPC Land
Google lets gambling advertisers apply for certification inside Google Ads
Online gambling is the only category in the new Admin > Policy > Account section, and existing certificates stay put. Who gets it first, and what changes next?
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Google's DV360 now requires a business name and logo on YouTube ads
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Google's DV360 now requires a business name and logo on YouTube ads
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PPC Land
Google's DV360 now requires a business name and logo on YouTube ads
Brand auction and instant deals are covered, and one rejected logo disapproves the whole ad. Which YouTube formats can actually carry the new assets in DV360?
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Engineer sues Cassie Millz over gym clip in 3.3m-view transition Reel
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Engineer sues Cassie Millz over gym clip in 3.3m-view transition Reel
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PPC Land
Engineer sues Cassie Millz over gym clip in 3.3m-view transition Reel
Captioned "Me before I became a girl," the clip allegedly steered viewers to OnlyFans. Could a June copyright registration unlock $150,000 in statutory damages?
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Adobe's $275.1bn holiday forecast gets a correction, not new numbers
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Adobe's $275.1bn holiday forecast gets a correction, not new numbers
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PPC Land
Adobe's $275.1bn holiday forecast gets a correction, not new numbers
Only one phrase changed: Amazon's October event now dates to 2022, not 2021. The first test of the forecast, Prime Big Deal Days, came in at $9.86bn vs $9.9bn.
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Google Ads PM says target or budget changes cause no learning period
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Google Ads PM says target or budget changes cause no learning period
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PPC Land
Google Ads PM says target or budget changes cause no learning period
Bids scale in proportion to new targets on steady campaigns, Tal Akabas said on Oct 15. Re-engagement mode reaches PMax; Search and Shopping are next in line.
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Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern
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Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern
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Search Engine Journal
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads launches Automotive Model Feeds for OEMs in beta
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Google Ads launches Automotive Model Feeds for OEMs in beta
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Search Engine Watch
Google Ads launches Automotive Model Feeds for OEMs in beta
Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in the US, Canada, Australia, and the UK, letting car makers show vehicle images, pricing, and specs in Search ads.