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Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
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Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
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PPC Land
Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
One in 11 Facebook and Instagram ad files from 509 brands carried AI media, 70% built to look real. Labelling rules in New York and the EU already apply to ads.
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Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
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Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
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PPC Land
Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
Streaming took 48.7% of US national TV ad spend on 21.9% of impressions in Q3, iSpot found, as Pinterest put its own inventory inside Amazon and Google DSPs.
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Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
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Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
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PPC Land
Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
Cinemas got one weekend of exclusivity from October 23, and Amazon has published no box office data. What the short window means for cinema and streaming ads.
New post by PPC Land 🔥
Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
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Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
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PPC Land
Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
Cookies set by a page's own response expired after a week when its hostname pointed to another domain. Does the fix also reach server-side tracking subdomains?
New post by PPC Land 🔥
Apple's iPad mini jumps 40% in price to $699 with an OLED display
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Apple's iPad mini jumps 40% in price to $699 with an OLED display
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PPC Land
Apple's iPad mini jumps 40% in price to $699 with an OLED display
Pre-orders open October 28 in 36 markets, but EU buyers get no Siri AI on the new tablet. Apple says its capped AI features will later cost extra. How much?
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Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
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Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
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PPC Land
Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
Datasets already sending events are switched on by default, and matching runs on the shopper's own device. Meta has not said if recovered sales feed bidding.
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Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster
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Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster
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Search Engine Journal
Google Responds To Concern Over Search Console Indexing Reports
Google's John Mueller responded to a stalled Search Console indexing report and suggested that SEOs may need to relax about data freshness.
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AudienceProject reach studies gain xpln.ai attention data in 9 markets
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AudienceProject reach studies gain xpln.ai attention data in 9 markets
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PPC Land
AudienceProject reach studies gain xpln.ai attention data in 9 markets
Advertisers in the UK, Germany, France and six other markets get deduplicated attentive reach. Canada and Mexico come next; the calculation remains unpublished.
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Americans use ChatGPT at work most to make decisions - 1 in 5 requests
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Americans use ChatGPT at work most to make decisions - 1 in 5 requests
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PPC Land
Americans use ChatGPT at work most to make decisions - 1 in 5 requests
Advice requests rose from 5.5% to 9.0% of US work use of ChatGPT in a year as computer tasks fell to 6.7%. What else do 165 job tasks reveal about AI at work?
New post by Search Engine Journal 🔥
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
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Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
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Search Engine Journal
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Katie Morton and Ziff Davis' Jonathan Berthold discuss what to test first when traffic is flat and budget is zero, and how to get leadership to sign off.
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Writing drops from 34% to 21% of ChatGPT requests since July 2024
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Writing drops from 34% to 21% of ChatGPT requests since July 2024
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PPC Land
Writing drops from 34% to 21% of ChatGPT requests since July 2024
Practical advice now leads with 28.1% of requests and coding help fell to 4.6%. Which countries, age groups and genders are behind the change in ChatGPT use?
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LADbible owner's core profit drops 35% as social and web ad income halves
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LADbible owner's core profit drops 35% as social and web ad income halves
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PPC Land
LADbible owner's core profit drops 35% as social and web ad income halves
Direct brand content sales rose 69% and revenue hit £106m, yet £30.1m of net cash became £5.8m of debt. Can Uncovered carry the FY27 growth the board expects?
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Google sponsored ads get a new Visit site label
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Google sponsored ads get a new Visit site label
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Search Engine Watch
Google sponsored ads get a new Visit site label
Google is testing a “Visit site” label on sponsored ads, featuring blue text on a white background with a border. Clicking the label takes users to the same website as the ad title.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads rolls out an AI translation tool for campaigns
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Google Ads rolls out an AI translation tool for campaigns
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Search Engine Watch
Google Ads rolls out an AI translation tool for campaigns
Google Ads has started rolling out an AI translation tool that can translate ad text, keywords, image text, and landing pages directly inside the interface.
New post by Search Engine Journal 🔥
How I Decide Where The Next $100,000 Of Marketing Budget Should Go
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How I Decide Where The Next $100,000 Of Marketing Budget Should Go
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Search Engine Journal
How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then stage funding around research.
New post by Search Engine Journal 🔥
ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information via @sejournal, @MattGSouthern
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ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
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6 Common (But Killer) Google Ads Optimization Mistakes
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6 Common (But Killer) Google Ads Optimization Mistakes
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WordStream
6 Google Ads Optimization Mistakes Hurting Performance | WordStream
Avoid six common Google Ads optimization mistakes, from chasing optimization score to changing bids too quickly and tracking low-value conversions.
New post by PPC Archives - Search Engine Watch 🔥
Bing tests menu links in search snippets
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Bing tests menu links in search snippets
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Search Engine Watch
Bing tests menu links in search snippets
Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated on a second visit.
New post by Search Engine Journal 🔥
Shopify Moves AI Agent Knowledge Base Into Merchant Admin via @sejournal, @MattGSouthern
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Shopify Moves AI Agent Knowledge Base Into Merchant Admin via @sejournal, @MattGSouthern
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Search Engine Journal
Shopify Moves AI Agent Knowledge Base Into Merchant Admin
Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default, and some app users need to re-add their facts.