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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Search Engine Journal
Google Says Lower AI Mode Monetization Weighed On Search Growth
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
New post by PPC Land 🔥
Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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PPC Land
Google Search sales gain just $79m on Q2 as query growth hits 5-year high
Search revenue growth fell to 12% from 17% in Q2 and YouTube ads slowed to 9%. With no paid click or CPC data, advertisers cannot see how AI Mode is priced.
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Game: The budget always lands where the dashboard looks best
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Game: The budget always lands where the dashboard looks best
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PPC Land
Game: The budget always lands where the dashboard looks best
Sixteen terms, four groups of four. Friday's grid is the hardest of the week, with one set pulled out of the utility room and tiles that refuse to stay put.
New post by PPC Land 🔥
YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
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YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
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PPC Land
YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
Ad sales rose $152m on Q2 even as YouTube took a record 15.8% of US TV time in August. Music and Premium hit 150m subscribers. Are ads or fees driving growth?
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Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
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Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
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PPC Land
Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion as AI Mode squeezed search ad slots, and Google said ads in AI Mode would now reach 10 more markets.
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Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
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Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
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PPC Land
Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
Capex of $51.4bn equalled 121% of operating cash flow, and Alphabet sold $12.4bn of stock and $28.7bn of notes. Q4 needs $63-73bn more to meet its 2026 plan.
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Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
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Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
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PPC Land
Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
Bing advertisers lose their search-only figure: ex-TAC growth of 12% now blends in LinkedIn ads. December guidance calls for low-double-digit growth again.
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Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
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Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
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PPC Land
Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
Illinois, Virginia, Alaska and five more states signed on October 28, so 39 states and DC now back the objection. Will the bidding rules survive October 30?
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PayPal faces FTC probe into its advertising of fees and purchase protection
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PayPal faces FTC probe into its advertising of fees and purchase protection
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PPC Land
PayPal faces FTC probe into its advertising of fees and purchase protection
Third FTC demand since 2022 targets how PayPal markets fees and buyer protection to consumers. Its 10-Q never names PayPal Ads. What does it tell ad buyers?
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TransUnion cuts $11m of advertising for its consumer credit business
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TransUnion cuts $11m of advertising for its consumer credit business
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PPC Land
TransUnion cuts $11m of advertising for its consumer credit business
Emerging Verticals, home to its marketing solutions, rose to $351m, up 5.6% organically. What does the 10-Q show about the identity data that advertisers buy?
New post by PPC Archives - Search Engine Watch 🔥
Microsoft tests a way to tell its AI what your ads should never say
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Microsoft tests a way to tell its AI what your ads should never say
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Search Engine Watch
Microsoft tests a way to tell its AI what your ads should never say
Microsoft is testing up to 40 messaging guidelines for AI-generated ads, giving advertisers a way to steer claims, tone and wording before review.
New post by Search Engine Journal 🔥
Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar] via @sejournal, @hethr_campbell
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Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar]
Watch our live technical SEO audit on November 4. Learn what to check for Google and AI search, with Loren Baker and Vahan Petrosyan.
New post by Search Engine Journal 🔥
GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season
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GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season
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Search Engine Journal
GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season
GA4 missed two-thirds of one retailer's holiday orders. Here's how to spot missing orders in GA4 and check your tracking before peak season.
New post by PPC Archives - Search Engine Watch 🔥
ChatGPT visual ads now spotted in chats
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ChatGPT visual ads now spotted in chats
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Search Engine Watch
ChatGPT visual ads now spotted in chats
OpenAI’s new visual ad format for ChatGPT is now showing in chats, with multiple images, bold text, a ‘Learn more’ button, and an ‘Ad’ label.
New post by PPC Archives - Search Engine Watch 🔥
Google publishes a help doc on AI review summaries in search ads
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Google publishes a help doc on AI review summaries in search ads
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Search Engine Watch
Google publishes a help doc on AI review summaries in search ads
Google’s new help doc says AI review summaries in search ads are positive only, meaning a business with poor reviews could still get a glowing summary.
New post by PPC Land 🔥
Google faces no external audit on EU search data, DuckDuckGo says
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Google faces no external audit on EU search data, DuckDuckGo says
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PPC Land
Google faces no external audit on EU search data, DuckDuckGo says
Search engines licensing Google data from January 2027 must pass external audits. DuckDuckGo asks who checks the cost and filter figures Google reports itself.
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Netflix plans genre and mood short-video feeds for its phone app in 2027
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Netflix plans genre and mood short-video feeds for its phone app in 2027
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PPC Land
Netflix plans genre and mood short-video feeds for its phone app in 2027
iPhone Duo owners get player controls that follow book, tent and tabletop poses. The feeds land in 2027, when Netflix plans to take vertical video ads global.
New post by Search Engine Journal 🔥
Google Recommends Using Custom 404 Error Pages via @sejournal, @martinibuster
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Google Recommends Using Custom 404 Error Pages via @sejournal, @martinibuster
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Search Engine Journal
Google Recommends Using Custom 404 Error Pages
Google explains when missing pages should stay gone, when redirects make sense, and why they recommend custom 404 pages.
New post by PPC Land 🔥
Meta loses Paris appeal, must share revenue data with French press groups
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Meta loses Paris appeal, must share revenue data with French press groups
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PPC Land
Meta loses Paris appeal, must share revenue data with French press groups
APIG and DVP members have had no Meta payments since early 2025. Fair pay must now track use and value, and platforms will carry the burden of proving both.
New post by PPC Land 🔥
The Terminal List gains Prime Video's weekly top series spot in 5 days
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The Terminal List gains Prime Video's weekly top series spot in 5 days
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PPC Land
The Terminal List gains Prime Video's weekly top series spot in 5 days
Ad buyers see season two, out October 21, pass Carrie and Reacher in a count of worldwide accounts. No totals are given, so what does a rank alone tell them?