New post by PPC Archives - Search Engine Watch 🔥
Google publishes a help doc on AI review summaries in search ads
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Google publishes a help doc on AI review summaries in search ads
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Search Engine Watch
Google publishes a help doc on AI review summaries in search ads
Google’s new help doc says AI review summaries in search ads are positive only, meaning a business with poor reviews could still get a glowing summary.
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Google faces no external audit on EU search data, DuckDuckGo says
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Google faces no external audit on EU search data, DuckDuckGo says
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PPC Land
Google faces no external audit on EU search data, DuckDuckGo says
Search engines licensing Google data from January 2027 must pass external audits. DuckDuckGo asks who checks the cost and filter figures Google reports itself.
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Netflix plans genre and mood short-video feeds for its phone app in 2027
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Netflix plans genre and mood short-video feeds for its phone app in 2027
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PPC Land
Netflix plans genre and mood short-video feeds for its phone app in 2027
iPhone Duo owners get player controls that follow book, tent and tabletop poses. The feeds land in 2027, when Netflix plans to take vertical video ads global.
New post by Search Engine Journal 🔥
Google Recommends Using Custom 404 Error Pages via @sejournal, @martinibuster
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Google Recommends Using Custom 404 Error Pages via @sejournal, @martinibuster
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Search Engine Journal
Google Recommends Using Custom 404 Error Pages
Google explains when missing pages should stay gone, when redirects make sense, and why they recommend custom 404 pages.
New post by PPC Land 🔥
Meta loses Paris appeal, must share revenue data with French press groups
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Meta loses Paris appeal, must share revenue data with French press groups
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PPC Land
Meta loses Paris appeal, must share revenue data with French press groups
APIG and DVP members have had no Meta payments since early 2025. Fair pay must now track use and value, and platforms will carry the burden of proving both.
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The Terminal List gains Prime Video's weekly top series spot in 5 days
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The Terminal List gains Prime Video's weekly top series spot in 5 days
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PPC Land
The Terminal List gains Prime Video's weekly top series spot in 5 days
Ad buyers see season two, out October 21, pass Carrie and Reacher in a count of worldwide accounts. No totals are given, so what does a rank alone tell them?
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Apple's first touchscreen Mac costs $400 more than the same-chip MacBook Pro
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Apple's first touchscreen Mac costs $400 more than the same-chip MacBook Pro
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PPC Land
Apple's first touchscreen Mac costs $400 more than the same-chip MacBook Pro
Creative and design teams get touch, a 10,000,000:1 OLED panel and a 3-pound body, but no faster chip or battery gain. What does the higher price actually buy?
New post by Search Engine Journal 🔥
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing via @sejournal, @gregjarboe
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HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing via @sejournal, @gregjarboe
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Search Engine Journal
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot lost 80% of its website traffic and still grew revenue 19%. CMO Kipp Bodnar explains what HubSpot measures now and what SEOs should track instead.
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VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
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VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
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PPC Land
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
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CNIL fines Fnac €7m after its app tracked users who refused consent
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CNIL fines Fnac €7m after its app tracked users who refused consent
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PPC Land
CNIL fines Fnac €7m after its app tracked users who refused consent
Recommendation trackers need consent: the app, used by 37,400 people a day, kept sending data after refusal. Fnac has a month to comply or faces €10,000 a day.
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Google ad clicks gain 8% in Q3, slower than 11% over nine months
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Google ad clicks gain 8% in Q3, slower than 11% over nine months
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PPC Land
Google ad clicks gain 8% in Q3, slower than 11% over nine months
Each click cost advertisers 4% more and Google showed 14% fewer ads on partner sites. Alphabet's filing also lists $1.08tn of commitments stretching past 2031.
New post by PPC Archives - Search Engine Watch 🔥
Google Tag Manager adds verbose logging to Preview mode
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Google Tag Manager adds verbose logging to Preview mode
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Search Engine Watch
Google Tag Manager adds verbose logging to Preview mode
Google Tag Manager’s Preview mode now has an ‘Enable verbose logging’ option that shows Google tag logs in Tag Assistant’s Console tab, though logs can’t yet be exported or filtered.
New post by PPC Archives - Search Engine Watch 🔥
Google expands AI Mode ads to 10 new countries
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Google expands AI Mode ads to 10 new countries
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Search Engine Watch
Google expands AI Mode ads to 10 new countries
Google is expanding AI Mode ads to 10 additional countries, including India, Canada and Australia, while launching multiturn ads in the US. Brazil, Mexico and the UK are expected to follow in Q4 2026.
New post by Search Engine Journal 🔥
OpenAI’s Aura Safety Check Can Block Your Site From ChatGPT Browsing via @sejournal, @TaylorDanRW
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OpenAI’s Aura Safety Check Can Block Your Site From ChatGPT Browsing via @sejournal, @TaylorDanRW
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Search Engine Journal
OpenAI’s Aura Safety Check Can Block Your Site From ChatGPT Browsing
Identify OpenAI Aura blocks that stop ChatGPT agents from opening your site, and gather logs and test results to support a request for review.
New post by Search Engine Journal 🔥
How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO via @sejournal, @HelenPollitt1
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How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO via @sejournal, @HelenPollitt1
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Search Engine Journal
How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO
Check whether search engines can find and understand your images for multimodal search, from crawler access and lazy loading to alt text and schema.
New post by PPC Land 🔥
DoorDash agrees to buy Instacart for $17bn, closing as late as 2028
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DoorDash agrees to buy Instacart for $17bn, closing as late as 2028
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PPC Land
DoorDash agrees to buy Instacart for $17bn, closing as late as 2028
Instacart holders get $65 a share, 26% above the October 22 close, at least 75% in cash. Can two delivery and ad platforms clear US, Canada and Israel by 2028?
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Semrush drops Copilot from AI visibility tracking on November 9
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Semrush drops Copilot from AI visibility tracking on November 9
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PPC Land
Semrush drops Copilot from AI visibility tracking on November 9
Enterprise AIO clients must choose: hand Copilot prompts back to their balance or keep the history at a cost. Will other AI visibility vendors follow Semrush?
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T-Mobile's ad spend gains 5.5% to $956m in the third quarter
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T-Mobile's ad spend gains 5.5% to $956m in the third quarter
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PPC Land
T-Mobile's ad spend gains 5.5% to $956m in the third quarter
Vistar and Blis, bought for $801m in 2025, get no revenue line while net income rises 27%. What do the results show about carrier data and AI shopping agents?
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Pandora loses 2.75 million monthly users as SiriusXM ad sales stall at $456m
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Pandora loses 2.75 million monthly users as SiriusXM ad sales stall at $456m
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PPC Land
Pandora loses 2.75 million monthly users as SiriusXM ad sales stall at $456m
Podcast ad growth at SiriusXM slowed to 20% from 37% in Q1, a shift for audio buyers and podcasters. YouTube audio has no revenue figure. Can it fill the gap?