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Game: Search and social still argue about who found the customer
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Game: Search and social still argue about who found the customer
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PPC Land
Game: Search and social still argue about who found the customer
Sixteen terms, four groups of four. Saturday's grid is the hardest of the week, and one set nods to the date on the calendar without ever naming it.
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Google faces EU complaint from five French publisher groups over AI Overviews
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Google faces EU complaint from five French publisher groups over AI Overviews
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PPC Land
Google faces EU complaint from five French publisher groups over AI Overviews
CPA, FNPS, GESTE, SEPM and SPIIL add evidence from the July 22 French launch to an EU probe in which fines can reach 10% of Google's global annual revenue.
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Google Opens Connected Apps Preview For AI Mode & Gemini via @sejournal, @MattGSouthern
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Google Opens Connected Apps Preview For AI Mode & Gemini via @sejournal, @MattGSouthern
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Search Engine Journal
Google Opens Connected Apps Preview For AI Mode & Gemini
Developers can apply to bring apps into AI Mode and the Gemini app, and Google's policy bars misleading descriptions meant to get an app picked.
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Delivery app downloads drop 21% in US and Canada, Sensor Tower finds
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Delivery app downloads drop 21% in US and Canada, Sensor Tower finds
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PPC Land
Delivery app downloads drop 21% in US and Canada, Sensor Tower finds
DoorDash would hold 66% of installs across the four main apps once it owns Instacart, and paid sources drove 26%. Will that scale cut the cost of new users?
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Check My Ads says Google profits twice from publisher content
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Check My Ads says Google profits twice from publisher content
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PPC Land
Check My Ads says Google profits twice from publisher content
Publisher links inside AI Overviews get clicked on 1% of visits, and MFA sites took 15% of 2023 ad spend, the report says. Can KYC on ad payouts fix that gap?
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Walmart's AI agent Sparky turns photos of handwritten lists into carts
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Walmart's AI agent Sparky turns photos of handwritten lists into carts
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PPC Land
Walmart's AI agent Sparky turns photos of handwritten lists into carts
US shoppers can also photograph a stain or make an in-store shelf tag flash. Voice is due chainwide by year-end, but how do brands get into Sparky's picks?
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Meta's Muse agent gains a signed ID in a quiet test, DataDome finds
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Meta's Muse agent gains a signed ID in a quiet test, DataDome finds
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PPC Land
Meta's Muse agent gains a signed ID in a quiet test, DataDome finds
Signing began around Oct 12 for Muse and Meta-WebIndexer with no announcement, and few requests carry it yet. Can sites tell real Meta agents from fakes now?
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Big Brands Dominate AI Search But Leave Openings For Smaller Sites via @sejournal, @martinibuster
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Big Brands Dominate AI Search But Leave Openings For Smaller Sites via @sejournal, @martinibuster
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Search Engine Journal
Big Brands Dominate AI Search But Leave Openings For Smaller Sites
Research into travel queries suggests that personal experience and subjective judgment may help smaller publishers compete in AI search.
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WPP wins more pitches but client losses still cut growth by 6 points
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WPP wins more pitches but client losses still cut growth by 6 points
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PPC Land
WPP wins more pitches but client losses still cut growth by 6 points
Net sales fall again in Q4 even as wins top 2025's 2.5 points, WPP told investors. Clients, rivals and Apple shape the 2027 rebound it promises. Can it deliver?
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US Alexa for Shopping users spend 50% more per order, Amazon says
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US Alexa for Shopping users spend 50% more per order, Amazon says
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PPC Land
US Alexa for Shopping users spend 50% more per order, Amazon says
Over 400 million customers used the assistant in 12 months, where US advertisers pay for prompts. Jassy says outside AI agents barely dent ads. For how long?
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Reddit faces Q4 drop from 130m daily users, blaming Google AI Mode
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Reddit faces Q4 drop from 130m daily users, blaming Google AI Mode
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PPC Land
Reddit faces Q4 drop from 130m daily users, blaming Google AI Mode
Search referrals fell over 1m a week in October; Huffman says AI Mode drives no traffic to Reddit or anyone he knows. Can logins and app installs fill the gap?
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Cross-border sellers cut Pinterest's Europe revenue growth by 11 points
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Cross-border sellers cut Pinterest's Europe revenue growth by 11 points
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PPC Land
Cross-border sellers cut Pinterest's Europe revenue growth by 11 points
Holiday guide of 8% to 12% growth assumes those advertisers stay away, while ad prices fell 4%. Can $1.26bn of yearly cash flow buy Pinterest time to recover?
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Roblox developers buy ads for traffic as 80% of top games use AI
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Roblox developers buy ads for traffic as 80% of top games use AI
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PPC Land
Roblox developers buy ads for traffic as 80% of top games use AI
Two games built almost entirely with AI hit the top 20 as asset uploads tripled, and more creators pay for reach. Who gets found when anyone can ship a game?
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Mastercard's European card spending growth drops to 10.3% from 13.2%
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Mastercard's European card spending growth drops to 10.3% from 13.2%
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PPC Land
Mastercard's European card spending growth drops to 10.3% from 13.2%
Europe moved $1.06tn on Mastercard cards in Q3, ahead of the US, while card growth fell to 3.2%. Merchants now bring £1.9bn in new UK claims. What else slowed?
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Deezer direct revenue gains 7% as partner subscribers drop 17%
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Deezer direct revenue gains 7% as partner subscribers drop 17%
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PPC Land
Deezer direct revenue gains 7% as partner subscribers drop 17%
Advertising and ancillary revenue, the line audio buyers fund, fell 19.5% to €6.4m. Adjusted EBITDA is now guided above €10m - what does Q4 need to deliver?
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LG HVAC profit drops 34% despite demand in Europe and North America
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LG HVAC profit drops 34% despite demand in Europe and North America
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PPC Land
LG HVAC profit drops 34% despite demand in Europe and North America
TV profit swung to KRW 146.7bn with webOS growth cited, yet LG gives ad buyers no European revenue line. What does its Q4 TV demand warning mean for Europe?
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PHYND's loyal smart TV players spend 41.5% of hours on family franchises
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PHYND's loyal smart TV players spend 41.5% of hours on family franchises
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PPC Land
PHYND's loyal smart TV players spend 41.5% of hours on family franchises
Players with three or more return visits make up 81% of PHYND's gameplay, yet no sample size or dates came with it. What can TV ad buyers read into the data?
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Shopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’ via @sejournal, @MattGSouthern
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Shopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’ via @sejournal, @MattGSouthern
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Search Engine Journal
Shopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’
Shopify's performance reviews asked how staff used AI. Its CEO says the answers didn't matter, and the question can give a company a reputation to live up to.
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Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse via @sejournal, @MattGSouthern
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Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse
Google's spam guide adds indexing advice for pages made for sharing. Other updates cover restaurant ordering controls, report dates and AI Mode revenue.
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Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
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Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
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PPC Land
Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
Two client cuts strip $75m from 2026 retail media as Performance Media falls 10% in Q2. Releases held steady at 27 in 2026, so what has Criteo stopped saying?