A free skill set for AI coding agents leaves preview with a codebase audit and public evals. One early test scored higher when agents were told to use it.

Google is testing a ‘Found on site’ label with a blue hyperlink below sponsored results, the latest in a series of new line designs under ads.

Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part.

Google is expanding ads in AI Mode to 10+ countries in English and launching multiturn ads in the U.S. Here is what PPC advertisers need to know about reporting.

Every site in every language is in scope from 10:07 Pacific on November 10, while Gemini 4 Carbon reaches AI Mode. Will rankings settle before Thanksgiving?

Google's latest core update is rolling out worldwide in all languages. The company calls it a regular update, and rankings may move during the rollout.

Meta removed ‘train’ from its crawl clause, kept ‘develop’, then paused everything. The pushback worked once. Do not expect it to work twice.

Explore 47 Meta Ads creative enhancements, what they do, when to turn them off, and how to customize them to fit your advertising needs.

Google began a core update that may run until November 24, Gemini 4 Carbon reached AI Mode, Yahoo rebuilt search around Scout and Reddit tested product reviews.

Sixteen terms in four groups for Thursday. One set comes from this week's spending data, and several tiles look as if they belong somewhere else entirely.

Prompts and chats stay hidden, while US ecommerce and online service firms get Business Agents that ChatGPT Ads can point to. What do the new counts measure?

Just 19% of US B2C marketers running AI agents send outcomes back to ad platforms, a survey of 451 shows. What are bidding systems learning from those chats?

Measurement services are already audited on AI under 7 existing MRC rulebooks and 9 principles. Phase two lands by mid-2027, so which AI uses remain uncovered?

Premier Cru, a six-person wine agency, says a 14-hour Google Search build took two hours in a single chat. Who signs off before AI-drafted ad changes go live?

Bidders get until November 24, yet the legal ad printed on November 9 never names Character.ai or any price. What, if anything, did it tell the app's users?

Universal and Sony, which founded Vevo, account for 15 acts. Each films two exclusive sessions, but Vevo has published no audience data to back its brand pitch.

Businesses can't pay to be featured, yet catalog prices and buy links still appear. The US rollout runs for weeks, and 2027 adds more categories and countries.

Google is testing a ‘More pages’ label with underlined black links on sponsored ads, including a ‘Download the app’ link, following the recent ‘Found on site’ label.

Evaluate Google Ads Performance Max beyond conversion volume with ROAS, margin, conversion quality and incrementality testing for cross-border ecommerce brands.

Curb unwanted Google Ads spending without losing valuable conversions by weighing bidding targets, Performance Max channel grouping, and allocation limits.

Google analyzed millions of Nano Banana prompts and discovered that people are using AI for far more than creating AI slop.