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Character.ai sale notice in USA Today leaves 9 days to object
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Character.ai sale notice in USA Today leaves 9 days to object
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PPC Land
Character.ai sale notice in USA Today leaves 9 days to object
Bidders get until November 24, yet the legal ad printed on November 9 never names Character.ai or any price. What, if anything, did it tell the app's users?
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Major labels hold 16 of 18 places on Vevo's 2027 artists to watch list
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Major labels hold 16 of 18 places on Vevo's 2027 artists to watch list
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PPC Land
Major labels hold 16 of 18 places on Vevo's 2027 artists to watch list
Universal and Sony, which founded Vevo, account for 15 acts. Each films two exclusive sessions, but Vevo has published no audience data to back its brand pitch.
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Reddit tests AI review pages for 10,000 products built from user threads
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Reddit tests AI review pages for 10,000 products built from user threads
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PPC Land
Reddit tests AI review pages for 10,000 products built from user threads
Businesses can't pay to be featured, yet catalog prices and buy links still appear. The US rollout runs for weeks, and 2027 adds more categories and countries.
New post by PPC Archives - Search Engine Watch 🔥
Google tests a More pages label with underlined links on sponsored ads
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Google tests a More pages label with underlined links on sponsored ads
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Search Engine Watch
Google tests a More pages label with underlined links on sponsored ads
Google is testing a ‘More pages’ label with underlined black links on sponsored ads, including a ‘Download the app’ link, following the recent ‘Found on site’ label.
New post by Search Engine Journal 🔥
Google Ads Gives You More Channel Control – But Not As Much As You Think via @sejournal, @brookeosmundson
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Google Ads Gives You More Channel Control – But Not As Much As You Think via @sejournal, @brookeosmundson
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Search Engine Journal
Google Ads Gives You More Channel Control – But Not As Much As You Think
Curb unwanted Google Ads spending without losing valuable conversions by weighing bidding targets, Performance Max channel grouping, and allocation limits.
New post by Search Engine Journal 🔥
Google Discovers Unexpected Patterns In AI Image Generation via @sejournal, @martinibuster
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Google Discovers Unexpected Patterns In AI Image Generation via @sejournal, @martinibuster
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Search Engine Journal
Google Discovers Unexpected Patterns In AI Image Generation
Google analyzed millions of Nano Banana prompts and discovered that people are using AI for far more than creating AI slop.
New post by Search Engine Journal 🔥
Visibility Gets You On The List, Evidence Helps You Stay There via @sejournal, @billhunt
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Visibility Gets You On The List, Evidence Helps You Stay There via @sejournal, @billhunt
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Search Engine Journal
Visibility Gets You On The List, Evidence Helps You Stay There
AI visibility can hide evidence gaps that weaken buyer recommendations as requirements get specific, making decision readiness a crucial GEO metric.
New post by PPC Archives - Search Engine Watch 🔥
Yahoo tests ads inside Yahoo Scout
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Yahoo tests ads inside Yahoo Scout
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Search Engine Watch
Yahoo tests ads inside Yahoo Scout
Yahoo appears to be testing sponsored ads in Scout, with placements in product carousel results and citation cards.
New post by PPC Archives - Search Engine Watch 🔥
Google tests mixed blue and black sitelink colors in sponsored ads
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Google tests mixed blue and black sitelink colors in sponsored ads
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Search Engine Watch
Google tests mixed blue and black sitelink colors in sponsored ads
Google is showing a mix of blue and black sitelinks in sponsored ads, following earlier tests with each color individually.
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Ashley Furniture beats Walmart 66.5% to 13.4% in AI Overviews deal answers
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Ashley Furniture beats Walmart 66.5% to 13.4% in AI Overviews deal answers
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PPC Land
Ashley Furniture beats Walmart 66.5% to 13.4% in AI Overviews deal answers
Big four retailers lead only 23.6% of 89 holiday topics in AI Overviews, and Gemini never cites amazon.com. What decides which stores holiday shoppers see?
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VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
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VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
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PPC Land
VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
Full-sound, four-minute pump loop claims 115m US adults a month for brands. GSTV already sells via Vistar, Broadsign and Place Exchange. What does VIOOH add?
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Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
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Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
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PPC Land
Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
Creative software firm with over €25m ARR hired 15 staff to court iGaming, retail and finance brands. Tenzing's stake and the cost of the push stay unsaid.
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AudienceMix gains Alliant consumer data spanning 6,000 audiences
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AudienceMix gains Alliant consumer data spanning 6,000 audiences
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PPC Land
AudienceMix gains Alliant consumer data spanning 6,000 audiences
Over 20,000 segments reach buyers on DV360, The Trade Desk, Amazon DSP, Viant and StackAdapt. Which Alliant audiences go in, when and at what cost is not said.
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Marketix scenario leaves a firm A$43,400 short a month despite AI visits
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Marketix scenario leaves a firm A$43,400 short a month despite AI visits
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PPC Land
Marketix scenario leaves a firm A$43,400 short a month despite AI visits
Under the model, firms losing organic clicks need 55 AI visits per 100 lost, using Adobe's 83% premium. Can AI referrals arrive in that volume, at what cost?
New post by PPC Land 🔥
CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
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CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
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PPC Land
CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
TikTok advertisers running carousel and Brand Auction search ads get coverage too, the same hour IAS moved. No markets or dates given. What did Zefr leave out?
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AppsFlyer tests agent that changes Apple Ads bids once marketers approve
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AppsFlyer tests agent that changes Apple Ads bids once marketers approve
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PPC Land
AppsFlyer tests agent that changes Apple Ads bids once marketers approve
Bid changes follow share of voice estimated per keyword and geo, for app marketers in a closed beta. Four MCP tools add fraud data. What does approval cover?
New post by PPC Land 🔥
Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
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Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
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PPC Land
Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
Scrunch's AI answer data now feeds staged drafts for SitecoreAI customers, none published without approval. No price or date yet. Can it prove pipeline gains?
New post by PPC Land 🔥
65% of US adults have turned to Reddit or TikTok when Google didn't help
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65% of US adults have turned to Reddit or TikTok when Google didn't help
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PPC Land
65% of US adults have turned to Reddit or TikTok when Google didn't help
Gen Z hits 80%, yet 88% of all adults still used Google to pick their latest business. What do 1,014 answers say about search, AI and the business website?
New post by PPC Land 🔥
Yahoo says CTV advertiser reached 60% more homes for 32% less spend
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Yahoo says CTV advertiser reached 60% more homes for 32% less spend
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PPC Land
Yahoo says CTV advertiser reached 60% more homes for 32% less spend
More than 89% of programmatic video runs through direct deals, eMarketer says. Yahoo argues PG cedes CTV frequency control to sellers. Can a 20% test prove it?