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Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

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Google clarifies Core Web Vitals' role: while a ranking factor, it doesn't significantly impact search rankings compared to content quality.

Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.

Learn how the best Instagram ad targeting options work and get a step-by-step guide to set each one up for your business.

Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.

Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.

Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.

My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...

We are excited to announce that we are launching a new version of the MozBar SEO browser extension! Check out the upgrades, slick new interface, and functionality in this post.

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Discover how AI targeted advertising in 2025 will maximize ROI. Learn strategies to harness AI's full potential, drive conversions, and achieve higher profitability.

Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.

Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.