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IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement
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IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement
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PPC Land
IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement
New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.
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DoubleVerify unveils AI-powered solution for video advertising optimization
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DoubleVerify unveils AI-powered solution for video advertising optimization
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PPC Land
DoubleVerify unveils AI-powered solution for video advertising optimization
AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
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Google begins testing AI Mode button directly in homepage search bar
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Google begins testing AI Mode button directly in homepage search bar
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PPC Land
Google begins testing AI Mode button directly in homepage search bar
Google homepage AI Mode button could mark biggest interface change since site's inception.
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IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid
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IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid
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PPC Land
IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid
Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.
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CMA reveals significant revenue decline in Privacy Sandbox testing results
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CMA reveals significant revenue decline in Privacy Sandbox testing results
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PPC Land
CMA reveals significant revenue decline in Privacy Sandbox testing results
Competition authority publishes comprehensive analysis showing up to 60% publisher revenue drop.
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New COPPA rules take effect June 23, 2025 with major advertising changes
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New COPPA rules take effect June 23, 2025 with major advertising changes
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PPC Land
New COPPA rules take effect June 23, 2025 with major advertising changes
New transparency and data sharing limits take effect June 23, 2025.
New post by PPC Land 🔥
Google deprecates seven structured data types to simplify search results
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Google deprecates seven structured data types to simplify search results
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PPC Land
Google deprecates seven structured data types to simplify search results
Google removes support for Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing structured data types on June 12, 2025.
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Hesse data protection authority fines IT company €10,000 for email marketing
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Hesse data protection authority fines IT company €10,000 for email marketing
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PPC Land
Hesse data protection authority fines IT company €10,000 for email marketing
Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.
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AI search visitors worth 4.4x more than traditional organic traffic
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AI search visitors worth 4.4x more than traditional organic traffic
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PPC Land
AI search visitors worth 4.4x more than traditional organic traffic
AI search channels may drive equal economic value to traditional search by 2027, with visitors converting at significantly higher rates.
New post by Search Engine Journal 🔥
Recipe Intent Keywords Are Triggering Google AI Overviews via @sejournal, @martinibuster
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Recipe Intent Keywords Are Triggering Google AI Overviews via @sejournal, @martinibuster
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Search Engine Journal
Recipe Intent Keywords Are Triggering Google AI Overviews
Google is showing recipes in AI Overviews when the search query implies a recipe intent but does not include the word "recipe."
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OpenAI Rolls Out Update To ChatGPT Search via @sejournal, @martinibuster
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OpenAI Rolls Out Update To ChatGPT Search via @sejournal, @martinibuster
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Search Engine Journal
OpenAI Rolls Out Update To ChatGPT Search
OpenAI updated ChatGPT search to improve its ability to handle longer conversations and answer more complex search queries.
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10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond via @sejournal, @gregjarboe
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10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond via @sejournal, @gregjarboe
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Search Engine Journal
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation
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How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
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How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
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Search Engine Journal
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.
New post by PPC Land 🔥
Amazon Ads and Roku announce largest authenticated CTV partnership
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Amazon Ads and Roku announce largest authenticated CTV partnership
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PPC Land
Amazon Ads and Roku announce largest authenticated CTV partnership
Exclusive integration through Amazon DSP delivers 80M U.S. households for connected TV advertising campaigns.