Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.

YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.

Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration.

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

New interface reduces visual space while maintaining functionality across campaign analytics

Jill Whalen, who recently passed away, shaped a generation of ethical SEOs through both her work and mentorship.

Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.

The isolation of data can limit marketing potential, while integrated data sets can drive informed media planning, creative development, and strategic decisions

Here's why your B2B marketing funnel doesn’t match how buyers actually buy, and what to do instead.

Now that I've had the GA4 integration with Events Manager for two months, I'm noticing this problem. Ultimately, I'm not sure what it's for.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy.

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term revenue.