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IAB establishes standard metrics for gaming advertising measurement
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IAB establishes standard metrics for gaming advertising measurement
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PPC Land
IAB establishes standard metrics for gaming advertising measurement
Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.
New post by Search Engine Journal 🔥
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal via @sejournal, @martinibuster
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Google’s Trust Ranking Patent Shows How User Behavior Is A Signal via @sejournal, @martinibuster
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Search Engine Journal
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.
New post by PPC Hero 🔥
Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business
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Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business
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PPC Hero
Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business - PPC Hero
How Google ads' store visit tracking feature can drive footfall to Your local business through search and performance max setup
New post by Search Engine Journal 🔥
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo
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Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo
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Search Engine Journal
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers.
New post by Search Engine Journal 🔥
Keywords Are Dead, But The Keyword Universe Isn’t via @sejournal, @Kevin_Indig
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Keywords Are Dead, But The Keyword Universe Isn’t via @sejournal, @Kevin_Indig
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Search Engine Journal
Keywords Are Dead, But The Keyword Universe Isn’t
Build a structured, scalable keyword universe that scores and prioritizes queries based on actual business impact, not just search volume.
New post by Search Engine Journal 🔥
Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern
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Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.
New post by Search Engine Journal 🔥
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches via @sejournal, @MattGSouthern
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Study: Google AI Mode Shows 91% URL Change Across Repeat Searches via @sejournal, @MattGSouthern
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Search Engine Journal
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
New post by Search Engine Journal 🔥
LLM Visibility Tools: Do SEOs Agree On How To Use Them? via @sejournal, @martinibuster
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LLM Visibility Tools: Do SEOs Agree On How To Use Them? via @sejournal, @martinibuster
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Search Engine Journal
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support client goals.
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New Google AI Mode: Everything You Need To Know & What To Do Next via @sejournal, @lorenbaker
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New Google AI Mode: Everything You Need To Know & What To Do Next via @sejournal, @lorenbaker
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Search Engine Journal
New Google AI Mode: Everything You Need To Know & What To Do Next
Join our expert-led webinar to see how AI is already changing clicks, visibility, and content performance.
New post by PPC Hero 🔥
How to maximize Shopping Ad visibility with feed optimization
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How to maximize Shopping Ad visibility with feed optimization
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PPC Hero
How to maximize Shopping Ad visibility with feed optimization - PPC Hero
Optimising your product feed can achieve higher shopping ad visibility and deliverability. Holly Kelly provides shares practical tips to improve your feed quality.
New post by Search Engine Journal 🔥
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
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Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
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Search Engine Journal
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your results.
New post by PPC Land 🔥
Weborama and Utiq launch hybrid cookie and cookieless advertising solution
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Weborama and Utiq launch hybrid cookie and cookieless advertising solution
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PPC Land
Weborama and Utiq launch hybrid cookie and cookieless advertising solution
A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.
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Court finds fair use in AI training but rejects piracy defense
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Court finds fair use in AI training but rejects piracy defense
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PPC Land
Court finds fair use in AI training but rejects piracy defense
Federal judge rules AI training constitutes transformative fair use while allowing piracy claims to proceed to trial.
New post by Search Engine Journal 🔥
YouTube Adds New Viewer Metrics To Track Audience Loyalty via @sejournal, @MattGSouthern
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YouTube Adds New Viewer Metrics To Track Audience Loyalty via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Adds New Viewer Metrics To Track Audience Loyalty
YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement.
New post by PPC Land 🔥
Chrome divestiture technically feasible according to new report
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Chrome divestiture technically feasible according to new report
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PPC Land
Chrome divestiture technically feasible according to new report
New research addresses key technical questions about Google's browser separation.
New post by PPC Land 🔥
Viaplay gets dedicated hotkey on 2025 Philips TVs through Titan OS partnership
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Viaplay gets dedicated hotkey on 2025 Philips TVs through Titan OS partnership
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PPC Land
Viaplay gets dedicated hotkey on 2025 Philips TVs through Titan OS partnership
Streaming platform integration brings one-click access to Nordic content across Netherlands and Nordic markets starting July.