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LG Ad Solutions integrates with Viant to advance addressability in CTV
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LG Ad Solutions integrates with Viant to advance addressability in CTV
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PPC Land
LG Ad Solutions integrates with Viant to advance addressability in CTV
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
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WP Engine introduces AI toolkit for enhanced WordPress search
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WP Engine introduces AI toolkit for enhanced WordPress search
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PPC Land
WP Engine introduces AI toolkit for enhanced WordPress search
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
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Comscore partners with HyphaMetrics for advanced CTV measurement
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Comscore partners with HyphaMetrics for advanced CTV measurement
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PPC Land
Comscore partners with HyphaMetrics for advanced CTV measurement
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
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Publishers deploy bid throttling to tackle programmatic waste
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Publishers deploy bid throttling to tackle programmatic waste
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PPC Land
Publishers deploy bid throttling to tackle programmatic waste
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
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Ahrefs Web Analytics receives Google Tag Manager template approval
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Ahrefs Web Analytics receives Google Tag Manager template approval
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PPC Land
Ahrefs Web Analytics receives Google Tag Manager template approval
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
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Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
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Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
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Search Engine Journal
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how.
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Meta advertising experts warn inflated ROAS misleads marketers
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Meta advertising experts warn inflated ROAS misleads marketers
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PPC Land
Meta advertising experts warn inflated ROAS misleads marketers
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
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Google Search Console launches comparison mode for 24-hour performance data
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Google Search Console launches comparison mode for 24-hour performance data
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PPC Land
Google Search Console launches comparison mode for 24-hour performance data
Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.
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Google says poor indexing on strong hosting indicates quality issues
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Google says poor indexing on strong hosting indicates quality issues
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PPC Land
Google says poor indexing on strong hosting indicates quality issues
Google search advocate explains why strong hosting platforms with poor indexing indicate underlying site quality issues.
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Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers via @sejournal, @MattGSouthern
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Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.
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Smartclip launches agentic AI platform for media industry automation
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Smartclip launches agentic AI platform for media industry automation
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PPC Land
Smartclip launches agentic AI platform for media industry automation
Sidekicks platform combines media intelligence with process automation to address digital advertising challenges across cross-media workflows.
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Wunderkind launches programmatic CTV pause ads with 79% cost reduction
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Wunderkind launches programmatic CTV pause ads with 79% cost reduction
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PPC Land
Wunderkind launches programmatic CTV pause ads with 79% cost reduction
Wunderkind partners with OpenGlass.TV and PubMatic to deliver programmatic Connected TV pause advertising with QR code integration reducing store visit costs.
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End of cookies is a myth: real change lies elsewhere in digital advertising
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End of cookies is a myth: real change lies elsewhere in digital advertising
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PPC Land
End of cookies is a myth: real change lies elsewhere in digital advertising
Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.
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Irish privacy group urges DMA action against Amazon consent violations
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Irish privacy group urges DMA action against Amazon consent violations
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PPC Land
Irish privacy group urges DMA action against Amazon consent violations
The Irish Council for Civil Liberties demands immediate enforcement against Amazon's data sharing practices that undermine GDPR protections across its platform ecosystem.
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Google search calls small businesses for customers automatically
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Google search calls small businesses for customers automatically
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PPC Land
Google search calls small businesses for customers automatically
New AI feature contacts local shops and restaurants to check prices and book appointments.
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Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool via @sejournal, @martinibuster
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Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool via @sejournal, @martinibuster
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Search Engine Journal
Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool
Wix announced a new analytics tool that reports on AI visibility, benchmarks competitors, and shows queries and traffic data.
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Denmark sets precedent with early AI Act implementation legislation
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Denmark sets precedent with early AI Act implementation legislation
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PPC Land
Denmark sets precedent with early AI Act implementation legislation
Denmark has established three authorities to oversee AI regulation compliance ahead of August 2025 deadline.