Amazon partnership enables seamless shopping experience within TikTok app without redirecting users to external websites.

Court ruling opens door for tech platforms to face liability for defective reporting systems.

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.

New study shows Instagram leads with 4,835 posts while TikTok drives faster engagement growth during key months.

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

Cross-industry coalition launches awareness campaign as October 1 implementation date approaches for voluntary agreement.

New controls enable bulk management of 10,000 domains per list across Audience and Search campaigns.

Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation.

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

Large-scale analysis of 200,000 conversations reveals customer service and sales roles face highest automation potential.

Small models demonstrate equivalent performance for 60-80% of enterprise AI tasks at fraction of operational cost.

Streaming sports network reports strong monetization gains through advanced programmatic platform technology.

A coalition of European creative industries formally condemns new AI guidelines as inadequate protection for intellectual property rights.

Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.

Build smarter PPC campaigns by structuring around business units, not just search terms. Here's a guide for new and existing accounts.

AI is redrawing the line between what's strategic and what's becoming added overhead in SEO. Here's how to pivot, up-skill, or double down, based on where your role sits now.