New post by Search Engine Journal 🔥
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Continue reading »
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Continue reading »
Search Engine Journal
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI content flops and wasted ad spend? Learn how to prompt better, personalize faster, and turn AI into your performance partner in content marketing and PPC.
New post by PPC Land 🔥
Snap expands Sponsored Snaps amid platform challenges and growth metrics
Continue reading »
Snap expands Sponsored Snaps amid platform challenges and growth metrics
Continue reading »
PPC Land
Snap expands Sponsored Snaps amid platform challenges and growth metrics
Platform reaches 932 million monthly users as new ad format drives conversions.
New post by PPC Land 🔥
Disney expands streaming advertising reach through NFL partnership
Continue reading »
Disney expands streaming advertising reach through NFL partnership
Continue reading »
PPC Land
Disney expands streaming advertising reach through NFL partnership
ESPN gains direct control of NFL Network assets while advancing streaming technology integration across Disney platforms.
New post by PPC Land 🔥
Zillow pilots containerized RTB to improve programmatic ad quality
Continue reading »
Zillow pilots containerized RTB to improve programmatic ad quality
Continue reading »
PPC Land
Zillow pilots containerized RTB to improve programmatic ad quality
Zillow tests containerized real-time bidding with Chalice and Index Exchange to balance quality and cost.
New post by Moz 🔥
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Continue reading »
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Continue reading »
Moz
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
New post by PPC Land 🔥
South Korea establishes AI privacy framework with new guidelines
Continue reading »
South Korea establishes AI privacy framework with new guidelines
Continue reading »
PPC Land
South Korea establishes AI privacy framework with new guidelines
South Korea's data protection authority releases comprehensive guidelines for processing publicly available data in AI development, marking significant regulatory milestone.
New post by PPC Land 🔥
Google indexes thousands of Maps search result pages in organic rankings
Continue reading »
Google indexes thousands of Maps search result pages in organic rankings
Continue reading »
PPC Land
Google indexes thousands of Maps search result pages in organic rankings
Search giant lists internal map directories for "near me" queries, breaking traditional policy.
New post by Search Engine Journal 🔥
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf
Continue reading »
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf
Continue reading »
Search Engine Journal
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Avoid bidding wars between your own products. Let's explore how to manage overlap, reduce CPCs, and improve campaign efficiency.
New post by PPC Land 🔥
YouTube launches collaboration feature for creator partnerships
Continue reading »
YouTube launches collaboration feature for creator partnerships
Continue reading »
PPC Land
YouTube launches collaboration feature for creator partnerships
YouTube tests new tagging system allowing creators to share credit and audiences on individual videos.
New post by PPC Land 🔥
Bing Webmaster Tools adds device and country data filtering options
Continue reading »
Bing Webmaster Tools adds device and country data filtering options
Continue reading »
PPC Land
Bing Webmaster Tools adds device and country data filtering options
Microsoft enhances Search Performance reporting with new device and country breakdown capabilities for better data analysis.
New post by Search Engine Journal 🔥
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester
Continue reading »
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester
Continue reading »
Search Engine Journal
Cohorts, Clusters, And The Coming AI Ad System
Duane Forrester explains how GenAI systems group users, interpret intent, and reshape paid media without traditional targeting.
New post by Search Engine Journal 🔥
Building Brand Identity: How To Define Who You Are
Continue reading »
Building Brand Identity: How To Define Who You Are
Continue reading »
Search Engine Journal
Building Brand Identity: How To Define Who You Are
Learn how to discover and build your brand identity with expert insights from guest Mordy Oberstein and host Katie Morton.
New post by PPC Land 🔥
ChatGPT uses Google search despite official Bing partnership claims
Continue reading »
ChatGPT uses Google search despite official Bing partnership claims
Continue reading »
PPC Land
ChatGPT uses Google search despite official Bing partnership claims
Independent research reveals paid ChatGPT version leverages Google's index while free version operates on separate system.
New post by PPC Land 🔥
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
Continue reading »
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
Continue reading »
PPC Land
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
ESPN gains control of NFL Network, RedZone Channel and fantasy platform through strategic partnership announced August 5, 2025.