Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.

Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.

A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.

Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.

E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.

Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

Learn how the Facebook algorithm works, why it's important, and how to use it to your advantage for more views and engagement on your posts.

Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.

Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.

Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.

LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.

Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.

Drowning in low-quality AI content? Discover why every team needs a Content Engineer to scale trustworthy content with AI—without sacrificing quality.

Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years.…

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.

Google created infinite crawl loops by using 301 redirects instead of 404s. Do they know something we don't, or are they doing it wrong?

Research shows customers reward brands they trust. Here’s how content marketers can turn trust into a measurable growth strategy.

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year.

To close the digital performance gap, companies must move beyond silos and define real ownership of visibility, experience, and conversion.