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Gemini replaces Assistant on smart home devices, opens camera program
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Gemini replaces Assistant on smart home devices, opens camera program
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PPC Land
Gemini replaces Assistant on smart home devices, opens camera program
Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.
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Brand marketing shown to drive up to 6x greater long-term sales impact
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Brand marketing shown to drive up to 6x greater long-term sales impact
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PPC Land
Brand marketing shown to drive up to 6x greater long-term sales impact
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
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AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion
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AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion
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PPC Land
AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion
Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.
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Utiq and Visoon launch consent-based identifiers for TV advertising
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Utiq and Visoon launch consent-based identifiers for TV advertising
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PPC Land
Utiq and Visoon launch consent-based identifiers for TV advertising
Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
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PPC Land
IAB lowers 2025 US ad spend forecast as tariff concerns mount
IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
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Perplexity Launches Comet Browser For Free Worldwide via @sejournal, @MattGSouthern
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Perplexity Launches Comet Browser For Free Worldwide via @sejournal, @MattGSouthern
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Search Engine Journal
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.
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W3C Rolls Out A New Evocative Logo via @sejournal, @martinibuster
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W3C Rolls Out A New Evocative Logo via @sejournal, @martinibuster
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Search Engine Journal
W3C Rolls Out A New Evocative Logo
The World Wide Web Consortium (W3C) unveiled a new polysemic logo, a logo purposely designed to be evocative.
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Trade Desk launches OpenAds to counter supply chain manipulation
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Trade Desk launches OpenAds to counter supply chain manipulation
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PPC Land
Trade Desk launches OpenAds to counter supply chain manipulation
Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
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Lemonlight launches AI commercial service for enterprise brands
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Lemonlight launches AI commercial service for enterprise brands
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PPC Land
Lemonlight launches AI commercial service for enterprise brands
Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
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Magnite unifies curation and activation within ClearLine platform
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Magnite unifies curation and activation within ClearLine platform
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PPC Land
Magnite unifies curation and activation within ClearLine platform
Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
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OpenAI launches instant checkout for ChatGPT with Stripe partnership
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OpenAI launches instant checkout for ChatGPT with Stripe partnership
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PPC Land
OpenAI launches instant checkout for ChatGPT with Stripe partnership
OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
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Law firms recruit advertisers for lawsuits after Google antitrust ruling
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Law firms recruit advertisers for lawsuits after Google antitrust ruling
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PPC Land
Law firms recruit advertisers for lawsuits after Google antitrust ruling
Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.
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AMA: Reddit Marketing Veteran Shares What Works On The Platform via @sejournal, @brentcsutoras
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AMA: Reddit Marketing Veteran Shares What Works On The Platform via @sejournal, @brentcsutoras
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Search Engine Journal
AMA: Reddit Marketing Veteran Shares What Works On The Platform
This Reddit Ask Me Anything reveals the biggest mistakes marketers make and what actually works for authentic brand presence.
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LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
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LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
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PPC Land
LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
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The Trade Desk and DIRECTV develop custom Ventura TV operating system
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The Trade Desk and DIRECTV develop custom Ventura TV operating system
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PPC Land
The Trade Desk and DIRECTV develop custom Ventura TV operating system
The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
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Fubo secures exclusive UEFA qualifier streaming rights for October
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Fubo secures exclusive UEFA qualifier streaming rights for October
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PPC Land
Fubo secures exclusive UEFA qualifier streaming rights for October
Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.