Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.

OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year.

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.

Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.

Search Atlas announced new features that make it easier for agencies to manage SEO, Local Search, and AI visibility for clients

Create authentic, audience-focused social content that earns trust, builds community, and avoids the pitfalls of bland corporate posts.

What does Meta's ad-free subscription option in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

Use these howl-arious Halloween puns to lift your followers' spirits and add some spookiness to all your spooky season messaging.

Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.

Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.

Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.

Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.

Build SEO strategies around real customer behavior, not just keywords. When you understand why people search, your content naturally becomes more relevant and converts better.

The real challenge in enterprise SEO isn’t algorithms but structural flaws in ownership, incentives, and leadership.

Google’s try on tech lets you see what billions of clothing items might look like on you. In the coming weeks it’s expanding to Australia, Canada and Japan, and starting…

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.

Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.