Elevate SEO from a marketing channel to a growth system by embedding search infrastructure into product, content, and business strategy.

Headlines are the proverbial shop window, but we have less control over them now than ever. Why? The Google leak leaves some clues.

Industry professionals share how they’re using AI tools without losing strategic oversight in today’s increasingly automated ad platforms.

YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face.

What's a good conversion rate? Find out with this conversion rate benchmark industry breakdown for Google and Facebook Ads.

Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.

Netflix reported $11.51B revenue for Q3 2025 with advertising business on track to double annually, though Brazilian tax dispute reduced operating margin to 28% from expected 31.5%.

Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Amazon announced October 14 that holiday purchases from November 1 through December 31, 2025 can be returned until January 31, 2026, affecting FBA sellers' cash flow.

Reddit filed a lawsuit on October 22, 2025, against SerpApi, Oxylabs, AWMProxy, and Perplexity AI for circumventing security measures to scrape platform data.

Conservative activist Robby Starbuck files $15 million defamation suit against Google over AI hallucinations, marking his second case against a major tech firm.

YouTube launches Communities on desktop computers, AI-powered Live Q&A stickers, and a pilot program allowing terminated creators to request new channels after one year.

Google implements its renamed Child Sexual Abuse and Exploitation policy on October 22, 2025, with immediate suspensions for violations and expanded coverage.

Google completed an aquifer storage system in The Dalles on October 22, 2025, transferring ownership and 100 million gallons annual capacity to the city.

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Redefining “relevant traffic” means evolving SEO from a transactional function to an experience-driven discipline grounded in meaning and measurement.

As Google Ads turns 25, Vidhya Srinivasan reflects on the past 25 years and looks ahead at the future of digital marketing.

Suggesting a marketer’s math framework to test where assistants and search overlap.