Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.

Why the old SEO layers still matter and how new retrieval and reasoning systems are redefining visibility.

Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.

The latest updates for our sellside products to help publishers more easily and efficiently monetize their content.

Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.

Google announced November 6, 2025, that Waze ads join Performance Max for store goals campaigns in the U.S., while channel performance reporting expands across all campaigns.

Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.

Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.

Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.

Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.

California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.

Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.

Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.

Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.

Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.

AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.

AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.

Spotify launched listening stats on November 6, 2025, showing users' top artists and songs from the past four weeks across more than 60 markets for Free and Premium users.