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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.
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ID5 acquires TrueData to strengthen global identity infrastructure
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ID5 acquires TrueData to strengthen global identity infrastructure
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ID5 acquires TrueData to strengthen global identity infrastructure
ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.
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Yelp reports Q3 2025 revenue of $376 million amid economic headwinds
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Yelp reports Q3 2025 revenue of $376 million amid economic headwinds
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Yelp reports Q3 2025 revenue of $376 million amid economic headwinds
Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.
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Semrush quadruples affiliate sign-ups after switching to impact.com platform
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Semrush quadruples affiliate sign-ups after switching to impact.com platform
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Semrush quadruples affiliate sign-ups after switching to impact.com platform
Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.
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The Trade Desk beats forecasts with $739 million despite Amazon competition
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The Trade Desk beats forecasts with $739 million despite Amazon competition
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The Trade Desk beats forecasts with $739 million despite Amazon competition
Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.
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BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%
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BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%
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BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%
Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.
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News Corp reports AI content partnerships as digital subscriptions reach 62% of revenue
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News Corp reports AI content partnerships as digital subscriptions reach 62% of revenue
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News Corp reports AI content partnerships as digital subscriptions reach 62% of revenue
News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.
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Agency CEO launches public apology campaign for inflated ROAS metrics
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Agency CEO launches public apology campaign for inflated ROAS metrics
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Agency CEO launches public apology campaign for inflated ROAS metrics
Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.
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European Commission proposes major GDPR changes for AI and data processing
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European Commission proposes major GDPR changes for AI and data processing
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European Commission proposes major GDPR changes for AI and data processing
The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.
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Google Merchant Center adds audience targeting for Shopping promotions
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Google Merchant Center adds audience targeting for Shopping promotions
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Google Merchant Center adds audience targeting for Shopping promotions
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
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Meta charged suspected fraudsters premium rates while earning billions from scam ads
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Meta charged suspected fraudsters premium rates while earning billions from scam ads
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Meta charged suspected fraudsters premium rates while earning billions from scam ads
Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.
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Fubo Channel Store launches with direct-to-consumer streaming plans
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Fubo Channel Store launches with direct-to-consumer streaming plans
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Fubo Channel Store launches with direct-to-consumer streaming plans
Fubo Channel Store debuts November 5, 2025, offering standalone plans from MGM+, Starz, Paramount+, DAZN One, Hallmark+ and regional sports networks without base subscription.
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
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Smartly research reveals 92% of marketers say AI reshapes customer engagement
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Smartly research reveals 92% of marketers say AI reshapes customer engagement
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Smartly research reveals 92% of marketers say AI reshapes customer engagement
Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.
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Google and Epic propose Android settlement modifying antitrust injunction
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Google and Epic propose Android settlement modifying antitrust injunction
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Google and Epic propose Android settlement modifying antitrust injunction
Google and Epic Games filed November 4 seeking court approval for settlement modifying Android app distribution remedies through 2032 with fee caps.
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LLM tracking tools face accuracy crisis from personalization features
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LLM tracking tools face accuracy crisis from personalization features
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LLM tracking tools face accuracy crisis from personalization features
Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.
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LLMs achieve 90% accuracy in replicating consumer purchase intent
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LLMs achieve 90% accuracy in replicating consumer purchase intent
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LLMs achieve 90% accuracy in replicating consumer purchase intent
Research demonstrates semantic similarity method enables language models to simulate consumer surveys with unprecedented fidelity while cutting billions in research costs.
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Amazon introduces fees for third-party developer API access in 2026
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Amazon introduces fees for third-party developer API access in 2026
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Amazon introduces fees for third-party developer API access in 2026
Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.