OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT.

An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.

Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.

Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.

Learn how to identify AI crawlers visiting your site, measure their value through referral traffic and citations, and decide whether to block or allow them.

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.

False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't.

The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.

Bing put both scoreboards inside Webmaster Tools. The gap between organic data and LLM data is now a product fact, not a theory.

Learn everything you need to know about the Google Display Network so you can run image and video ads for your business effectively.

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers is worth a short article.

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.

Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second.

Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.

Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6.

Bresseel steps down as Utiq's CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.

Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.

John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.