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Google Ads gives advertisers 6 weeks before CPA targets double
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Google Ads gives advertisers 6 weeks before CPA targets double
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PPC Land
Google Ads gives advertisers 6 weeks before CPA targets double
The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good.
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Ketch cuts podcast cleanup from days to minutes with Wistia MCP
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Ketch cuts podcast cleanup from days to minutes with Wistia MCP
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PPC Land
Ketch cuts podcast cleanup from days to minutes with Wistia MCP
Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia's new MCP server. Over 300 accounts queried it in days. What happens to library work next?
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YouTube Premium Lite skips 57 countries even after new expansion
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YouTube Premium Lite skips 57 countries even after new expansion
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PPC Land
YouTube Premium Lite skips 57 countries even after new expansion
The lower-cost ad-light plan now covers 63 countries, but 57 markets holding full YouTube Premium still lack Lite, leaving the global rollout uneven for now.
New post by Search Engine Journal 🔥
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
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AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
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Search Engine Journal
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
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Criteo takeover bid reshapes an adtech industry already in flux
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Criteo takeover bid reshapes an adtech industry already in flux
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PPC Land
Criteo takeover bid reshapes an adtech industry already in flux
A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.
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DMA gains Firefox 6 million EU users but leaves Google 90% dominant
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DMA gains Firefox 6 million EU users but leaves Google 90% dominant
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PPC Land
DMA gains Firefox 6 million EU users but leaves Google 90% dominant
A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows.
New post by Search Engine Journal 🔥
You Can’t See How AI Ranks You, So Build What It Can Read via @sejournal, @slobodanmanic
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You Can’t See How AI Ranks You, So Build What It Can Read via @sejournal, @slobodanmanic
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Search Engine Journal
You Can’t See How AI Ranks You, So Build What It Can Read
Transparency in AI search rankings is coming. It won't change what a machine needs to read, parse, and trust on your website.
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An Easy Digital PR Strategy For AI SEO via @sejournal, @martinibuster
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An Easy Digital PR Strategy For AI SEO via @sejournal, @martinibuster
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Search Engine Journal
An Easy Digital PR Strategy For AI SEO
Marketing a brand online doesn't have to be hard. Here's a strategy that can be adapted for virtually any organization.
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Reclaiming Brand Sovereignty In The AI Era via @sejournal, @billhunt
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Reclaiming Brand Sovereignty In The AI Era via @sejournal, @billhunt
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Search Engine Journal
Reclaiming Brand Sovereignty In The AI Era
Your website is no longer your digital asset. Your knowledge is. Here's the architectural shift AI is forcing on enterprises.
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The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
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The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
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Search Engine Land
The future of performance marketing isn’t more vendors. It’s making your stack work harder.
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
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Google adds Instagram, TikTok, X and YouTube data to Search Console
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Google adds Instagram, TikTok, X and YouTube data to Search Console
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PPC Land
Google adds Instagram, TikTok, X and YouTube data to Search Console
Creators with no website can now track which search terms drive clicks to their Instagram, TikTok or YouTube posts. Full access rolls out over the coming weeks.
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"Dai Dai" just conquered France and Germany at last
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"Dai Dai" just conquered France and Germany at last
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PPC Land
"Dai Dai" just conquered France and Germany at last
"Dai Dai" claims YouTube's global No. 1 for a 7th straight week and finally tops France and Germany, while Oliver Tree's catalog surge shifts after his death.
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5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson
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5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson
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Search Engine Journal
5 Ways To Make Your Marketing Channels Work Together
Build a multi-channel strategy that connects channels, measures the right signals, and uses AI where it supports smarter marketing workflows.
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France forces Meta to negotiate with publishers within 15 days
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France forces Meta to negotiate with publishers within 15 days
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PPC Land
France forces Meta to negotiate with publishers within 15 days
Publishers unpaid since January 2025 must receive Meta's remuneration data within 15 days, an order that stands until France issues a final competition ruling.
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5 questions to ask AI vendors before buying a tool
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5 questions to ask AI vendors before buying a tool
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Search Engine Land
5 questions to ask AI vendors before buying a tool
Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
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Typeface limits new ad resizing tool to waitlist as demand builds
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Typeface limits new ad resizing tool to waitlist as demand builds
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PPC Land
Typeface limits new ad resizing tool to waitlist as demand builds
The new Ad Agent resizing tool is capped by waitlist for now, while Video Agent adds scene-level editing and drops its generated-video length limit entirely.
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YouTube gains lead over Spotify in UK podcast market, 29% to 28%
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YouTube gains lead over Spotify in UK podcast market, 29% to 28%
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PPC Land
YouTube gains lead over Spotify in UK podcast market, 29% to 28%
Edison data shows BBC Sounds holding 15 percent, far above any equivalent US public-media platform, raising the question of how long that gap narrows.