Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.

New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.

Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31

The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.

Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.

In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.

Ensure your brand remains visible in AI Overviews by implementing ongoing monitoring strategies for citations and sentiment.

Agentic commerce is here. But our audit of product pages from leading brands found 70% currently don’t meet Google’s Universal Commerce Protocol for AI selling.

Google's persistent search changes the familiar transactional experience to a persistent mode. A recent patent shows six ways to trigger it.

CMOs are budgeting for 2027 with channel buckets built for a customer journey that's disappearing. I'd rebuild around five functions instead.

Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth.

Most brands upload one video, set a budget, and let Google control their fate. That's the biggest YouTube setup mistake you can make.

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing.

As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.

AI-generated text can heavily reduce trust. Here are 14 signs your content sounds like it was written by AI and how to fix it.

Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Prediction models have anticipated 84% of funding events before they happened. The data draws on 39 billion live signals, now reachable inside MCP-ready agents.

Impressions surge 280% during peak shopping weeks, yet made-for-advertising traffic expands 5% over Christmas, pressuring where marketers place holiday budgets.

Miami consultancy folds a Barcelona team into AI Creative Studio, which since May has cut an 8-to-12-week production process to a first cut in about one week.