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EU packaging law forces sellers to register in up to 27 countries
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EU packaging law forces sellers to register in up to 27 countries
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PPC Land
EU packaging law forces sellers to register in up to 27 countries
One authorised representative per member state, one registration each, applies August 12. Small merchants are already cutting EU shipping. Who absorbs the cost?
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WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
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WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
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Search Engine Journal
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised
WPForms Lite WordPress plugin accused of adding a backdoor to new installations. I installed it and what happened was unexpected
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Stanford study finds 5% of IP addresses send 55% of all web requests
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Stanford study finds 5% of IP addresses send 55% of all web requests
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PPC Land
Stanford study finds 5% of IP addresses send 55% of all web requests
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.
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RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%
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RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%
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PPC Land
RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%
Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?
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New York Times has sued three AI companies, CEO Kopit Levien says
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New York Times has sued three AI companies, CEO Kopit Levien says
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PPC Land
New York Times has sued three AI companies, CEO Kopit Levien says
Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?
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EU packaging law needs 27 registrations. Sellers are already leaving
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EU packaging law needs 27 registrations. Sellers are already leaving
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PPC Land
EU packaging law needs 27 registrations. Sellers are already leaving
Regulation (EU) 2025/40 applies August 12, forcing registration and a local representative in every destination state. One merchant has already cut EU orders.
New post by Search Engine Journal 🔥
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
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The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
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Search Engine Journal
The AI Detection False Economy: Fueling FOW (Fear of Writing)
I wrote an article with zero AI. The top detectors said 100% AI, 78%, 42%, and some wanted payment before they'd even tell me I was human.
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YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
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YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Adds New Shorts Payout Rules To Partner Program Terms
YouTube announced Partner Program changes taking effect in 2027. Existing partners face new Shorts earnings rules, activity checks, and a deadline for terms.
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How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
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How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
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Search Engine Journal
What TransUnion’s AI Research Reveals About How Brands Actually Get Cited
AI search visibility isn't a separate tooling problem. It's the same measurement blind spot CMOs already fund. Reframe GEO budget requests to win approval.
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Anthropic To Mark Claude Text & Files Under EU AI Act Code via @sejournal, @MattGSouthern
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Anthropic To Mark Claude Text & Files Under EU AI Act Code via @sejournal, @MattGSouthern
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Search Engine Journal
Anthropic To Mark Claude Text & Files Under EU AI Act Code
Anthropic will embed invisible watermarks in Claude text and sign generated files. Detection tools are still unpublished, and marks can appear on edited human writing.
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Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
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Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
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Search Engine Journal
Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
Organic sessions are down and clients want answers. Here are the four AI search visibility metrics to report instead, and how to track each one.
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The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
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The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
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Search Engine Journal
The Metric Most SEOs Are Still Not Measuring In The Age Of AI
We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.
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ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern
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ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT’s Search Index Serves Small Sites Too, Data Shows
New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites, and shows where ChatGPT's snippets come from.
New post by PPC Land 🔥
Comcast sued over cream pie assaults on lowest-ranked sales staff
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Comcast sued over cream pie assaults on lowest-ranked sales staff
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PPC Land
Comcast sued over cream pie assaults on lowest-ranked sales staff
Store manager ranked sellers monthly and had the top performer strike the bottom one, the complaint says. Filed July 9 in Connecticut, return date August 18.
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VAB finds 52% search for brands in shows featuring creators they follow
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VAB finds 52% search for brands in shows featuring creators they follow
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PPC Land
VAB finds 52% search for brands in shows featuring creators they follow
Purchase intent reaches 43% and advocacy 41% among the 889 creator followers polled in June, while 71% of marketers still name ROI proof as their top hurdle.
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Acast acquires Backyard Ventures for $20 million, gaining 200 US creators
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Acast acquires Backyard Ventures for $20 million, gaining 200 US creators
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PPC Land
Acast acquires Backyard Ventures for $20 million, gaining 200 US creators
Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers?
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USA TODAY Sports charges $39.99 a year for fantasy football tools
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USA TODAY Sports charges $39.99 a year for fantasy football tools
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PPC Land
USA TODAY Sports charges $39.99 a year for fantasy football tools
Huddle subscribers migrate after the 2026-2027 season, with free access from October. A 38 million monthly sports audience now meets a paid tier and fewer ads.
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Fluency blocks AI from touching live ad spend across $3 billion in budgets
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Fluency blocks AI from touching live ad spend across $3 billion in budgets
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PPC Land
Fluency blocks AI from touching live ad spend across $3 billion in budgets
Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI.