Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI.

Iran runs 81.4% bots at home while retail absorbs 13% of automated requests, a split that now decides which crawlers reach product pages and which get shut out.

Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit?

Merchant count fell from about 35,000 to 28,000 and coupons from 90,000 to 50,000, trackers say. PayPal now heads into full discovery on code it once defended.

Marks travel with copied text and cover AWS, Google Cloud and Microsoft Foundry output. Detection tooling has not shipped, and older models remain unmarked.

Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes

Shorts applicants will need 20 million qualified views in 90 days, up from 10 million. Existing partners keep earning, but unsigned terms stop payouts in 2027.

Ads keep running on Shorts, music and search for Lite viewers, and the tier jumps from 63 markets to 120. Creators face a Jan. 31, 2027 terms deadline to sign.

Creator Pool earnings switch to a rolling 90-day test, and entry for new applicants doubles to 20 million views. Targeted Shorts ads pay a direct 45% share.

Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing?

Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first?

Only foreign-formed entities still file, roughly 11,667 a year, and records already lodged by US persons are deleted. What now verifies who owns an advertiser?

Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.

UK gap runs closer to 2.5x, while 60% of US Reddit users trust the platform over family when checking AI picks. Does commissioned research settle the point?

Automattic fires back at WP Engine's motion for sanctions. Explains that Mullenweg's personal communications were with romantic partners.

Learn how demand generation teams can make every $ work harder by shifting from vanity metrics to pipeline influence, buying committees and attribution.

Budget-limited Target CPA and Target ROAS campaigns stop overdelivering on August 17, so audit your target gaps now to avoid paying more for the same.

Production time fell from three weeks to one across seven markets and CPC dropped 14%. Self-reported gains land as just 22.5% of marketers automate creative.

Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?