A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice.

Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.

PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested.

Flight is the start and end date range in which a campaign may serve. Pacing maths, budget caps, makegoods and cancellation rights all hang off those two dates.

Campaign is the container an ad platform uses to hold budget, objective, bidding strategy and delivery rules, sitting between the account and the ad group.

Fifteen years after a layoff led me to start jonloomer.com, I look back at how the website became a business and changed my life.

Join SEJ Live for three sessions on local visibility, lead attribution, and building pages AI engines can trust and cite.

ChatGPT is scoping its fan-out searches to sites it already trusts, and I think the site: operator is a method of reducing spammy results. See what the recent industry research reveals.

Google is launching AI Briefs as a new tool for certain campaign types to refine and guide automated outputs. Here's how you can use them.

Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.

Google’s August 17 bidding change pulls budget-limited campaigns back to their set targets. Which campaigns are affected, and how to prepare before the date.

Doorway pages are sets of near identical pages built to rank for similar queries and funnel visitors elsewhere. Google renamed the policy doorway abuse in 2024.

User notes ship on iOS and Android in more than 100 markets, against an editor rollout in only six. Named playlists double as Sponsored Playlist inventory.

Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes.

Bytespider is ByteDance's web crawler, gathering page content for Toutiao search and AI model training. It is among the most blocked and disputed bots online.

Applebot is Apple's web crawler, indexing pages for Spotlight, Siri and Safari and feeding foundation model training. Three separate robots controls govern it.

GPTBot is OpenAI's training crawler for foundation models. The robots.txt token, user agent versions, published IP ranges, blocking rates and the open disputes.

Google has finished rolling out the August spam update globally in all languages. Here's how long it took and what to check in Search Console.

Meta's crawlers now read more of the web than the AI bots everyone blocks. Nobody is negotiating with them. Here's why that matters.

AI leans on different social platforms as the authority for a different kind of question. New insights maps which one it trusts for which question.