New post by PPC Archives - Search Engine Watch 🔥
Google tests AI-generated descriptions for ads in AI Mode
Continue reading »
Google tests AI-generated descriptions for ads in AI Mode
Continue reading »
Search Engine Watch
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today, we noticed that ads appearing at the bottom of AI Mode now include AI-generated descriptions. This looks new to me. A line…
New post by Search Engine Land 🔥
Google’s Discover job posting confirms what the feed already shows
Continue reading »
Google’s Discover job posting confirms what the feed already shows
Continue reading »
Search Engine Land
Google’s Discover job posting confirms what the feed already shows
A Google Careers listing sheds light on Discover's recommendation system, reinforcing research on candidate selection and user affinity.
New post by Search Engine Land 🔥
Google adds link carousels for developing topics in AI Mode
Continue reading »
Google adds link carousels for developing topics in AI Mode
Continue reading »
Search Engine Land
Google adds link carousels for developing topics in AI Mode
This is after Google has already added these link carousels for AI Overviews in Google Search.
New post by Search Engine Journal 🔥
Why Running YouTube Ads Like Search Will Burn Your Budget
Continue reading »
Why Running YouTube Ads Like Search Will Burn Your Budget
Continue reading »
Search Engine Journal
Why Running YouTube Ads Like Search Will Burn Your Budget
Four operational gaps predict YouTube Ads failure before launch: last-click attribution, recycled social creative, micro-budgets, and complex offers.
New post by PPC Land 🔥
Tesco Clubcard articles gain 335,000 page views before £11m voucher deadline
Continue reading »
Tesco Clubcard articles gain 335,000 page views before £11m voucher deadline
Continue reading »
PPC Land
Tesco Clubcard articles gain 335,000 page views before £11m voucher deadline
Readership rose 1,876% from roughly 17,000 page views in the prior 30 days, handing UK publishers a rare traffic spike. Vouchers lapse at 11.59pm on 31 August.
New post by PPC Land 🔥
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Continue reading »
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Continue reading »
PPC Land
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Thirteen okf aspect fields become searchable predicates, and IAM decides which agent reads what. Marie Haynes says GitHub still fits most OKF bundles for now.
New post by PPC Land 🔥
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Continue reading »
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Continue reading »
PPC Land
Google turns a 9-concept OKF bundle into 17 access-controlled catalog entries
Thirteen okf aspect fields become searchable predicates, and IAM decides which agent reads what. Marie Haynes says GitHub still fits most OKF bundles for now.
New post by PPC Land 🔥
Perion acquires in-store ad network PRN for up to $12 million
Continue reading »
Perion acquires in-store ad network PRN for up to $12 million
Continue reading »
PPC Land
Perion acquires in-store ad network PRN for up to $12 million
Deal covers screens in 750-plus warehouse clubs, 4,500 big-box stores and 2,200 pharmacies, and adds $3 million to 2027 adjusted EBITDA. No retailer is named.
New post by PPC Land 🔥
Tracer cuts 2 hours of weekly manual work per Universal Ads analyst
Continue reading »
Tracer cuts 2 hours of weekly manual work per Universal Ads analyst
Continue reading »
PPC Land
Tracer cuts 2 hours of weekly manual work per Universal Ads analyst
Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two.
New post by Search Engine Journal 🔥
AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern
Continue reading »
AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
AI Tools Recommend Brands But Cite Other Sites, Data Shows
A report finds AI tools often recommend brands while citing other websites as the source.
New post by Search Engine Journal 🔥
Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” via @sejournal, @martinibuster
Continue reading »
Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Judge Says Google/Publisher AI Situation “Seems Really Unfair”
Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair."
New post by Search Engine Land 🔥
Google confirms deploying goto URL redirects to search results links
Continue reading »
Google confirms deploying goto URL redirects to search results links
Continue reading »
Search Engine Land
Google confirms deploying goto URL redirects to search results links
Google said it deploys technical measures against evolving forms of abuse and this is one of those.
New post by Search Engine Journal 🔥
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Continue reading »
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Continue reading »
Search Engine Journal
ChatGPT Searches Individual Subreddits By Name
ChatGPT targeted one subreddit with a 3,650-day window and gave it six of eight citations. Reddit's citation drop is query-dependent, not a shutdown.
New post by Search Engine Journal 🔥
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From via @sejournal, @trendos_com
Continue reading »
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From via @sejournal, @trendos_com
Continue reading »
Search Engine Journal
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From
Discover the top citation sources for AI answers and how they impact recommendations across major AI platforms.
New post by Search Engine Journal 🔥
How To Become A Strategic Partner & Keep Clients Years Longer
Continue reading »
How To Become A Strategic Partner & Keep Clients Years Longer
Continue reading »
Search Engine Journal
How To Become A Strategic Partner & Keep Clients Years Longer
The slide from strategic advisor to order taker happens quietly. How to spot it, reverse it, and protect client lifetime value at your SEO agency.
New post by PPC Archives - Search Engine Watch 🔥
Google tests new tab menu below sponsored results heading
Continue reading »
Google tests new tab menu below sponsored results heading
Continue reading »
Search Engine Watch
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section. Here is a screenshot of this. When users switch between these tabs…