Coverage spans ChatGPT, Gemini, AI Mode, Perplexity and Claude across five metrics for brands and retailers. Categories, markets and pricing stay undisclosed.

Audience lists can now exceed 5M members and accept Google Advertising ID. An impression-billed campaign type optimising to view-through conversions is next.

Google's new weather AI shows how Search is leaving ten blue links behind and is becoming more about helping users make decisions.

Sixteen terms, four groups of four. The grid leans on planning craft as much as platform knowledge, and one of the four groups is far tighter than it looks.

UCP, the Universal Commerce Protocol, is the open standard letting AI agents buy from merchants: how it works, its spec versions, adoption data and disputes.

ARTF, the Agentic Real Time Framework, is the IAB Tech Lab standard for running partner code inside an ad auction as a container. How the mutations work now.

Credit line in the original caption supplied the knowledge element, and the order reaches brand and executive accounts alike. Willfulness heads to discovery.

SERP, the search engine results page, is what an engine returns for a query. How the page is assembled, who pays for position, and why its layout is contested.

Roughly 575 roles go from a 3,843-person base, hitting clients mid-Kokai migration. Green cites $1.5bn in cash and no debt. Can smaller pods restart growth?

Total addressable market is the annual revenue a product would earn at full market share. How ad tech calculates the figure, and why published totals disagree.

Take rate is the share of advertising spend an intermediary retains, the percentage that separates what a buyer pays from what a publisher is ultimately paid.

Similarweb finds 95% of ChatGPT users still use Google. Other research finds fewer searches and fewer clicks. Here's how both can be true at the same time.

Explore how to improve your brand's visibility in AI search results and understand ranking discrepancies with traditional methods.

AI shopping orders are up 15X on Shopify, but QAwerk's testing shows checkout, product data, and refunds aren't ready for agents moving at machine speed.

Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks, Google would show them all. Now, Google is showing only two sitelinks with a “+2” indicator. Clicking “+2” expands to show all sitelinks…

Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers.

Sixteen terms, four groups of four, sorted on connection alone. The grid reaches well past media buying, and the hardest group is not the technical one.

The Trade Desk cut about 15% of its staff on September 4 after second-quarter revenue grew just 3%, its slowest rate since 2020, with guidance pointing lower.

Google Ads documentation listed the markets on September 4, 2026, handing store goals advertisers driver inventory. Pricing and reporting stay undisclosed.

Pen name claim in Author Central gates entry, and only Sponsored Products and Sponsored Brands qualify. Vendors got nine markets in 2024, authors just one.