Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.

In this Ads Decoded episode, we share steps you can take now to drive sales and reach customers during the holiday season.

A missing brand mention gives you a result. The explanation attached to it deserves a much harder look.

Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights.

YouTube Charts are the platform's own rankings of songs, artists, videos, Shorts audio and podcasts, built on views or watch time rather than sales or streams.

The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.

The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.

Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers.

Publishers get Prebid access to AdX bids within 15 months, while DV360 escapes any curbs. Both sides must file one joint final judgment by October 2, 2026.

Sponsored Agents put a brand's AI bot behind ChatGPT ads in a US test. Ads Manager adds 5-platform targeting and 30-day click windows. What changes for buyers?

Chart tenure is the count of weekly periods a song, video or artist has appeared on a music chart. How YouTube, Billboard and UK chart rules record and use it.

Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it.

Shorts is YouTube's vertical video format of up to three minutes. How the feed, the ads between clips and the 45% Creator Pool work, and what changes in 2027.

Verizon plans start at $10 a month for glasses buyers, and connected-account data stays out of ad targeting. What does the enterprise push add to the platform?

Across all age groups the share is 61%, while 44% say a disclosed paid post makes them less likely to act. Can AI answers that cite reviews shift the balance?

A view-through conversion is an action credited to an ad that was seen but never clicked, counted when it happens within a set window after the impression.

Conversions API is a server-to-server connection that sends purchases, leads and other outcomes from an advertiser's own systems to an ad platform directly.

CRM, or customer relationship management, is software that holds every customer record and interaction. How it works, feeds ad platforms and draws dispute.

Facial recognition is software that matches a face against stored biometric templates to verify or identify a person. Pipeline, error rates, law and disputes.

Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.