A publisher ad server decides which advertisement fills each slot, delivers it and counts it. How the decision is made, who runs one, and why courts intervened.

DFP, DoubleClick for Publishers, is the ad server deciding which advertisement fills a slot. Renamed Google Ad Manager in 2018, the acronym outlived the brand.

Sixteen terms, four groups of four. Today's grid sits a long way from the auction, and the hardest group is built from words you read every day.

Specs are Snap's standalone augmented reality glasses, a see-through computer priced at $2,195. How they work, where they came from, and why advertisers watch.

Orion is Meta's prototype augmented reality glasses, shown in September 2024 with a 70-degree display. How the system works, its cost and what it means for ads.

Quest is Meta's line of standalone virtual reality headsets, sold as Oculus Quest until 2022, reached by advertisers via app ads, in-app formats and data rules.

Vision Pro is Apple's head-worn spatial computer, sold since 2024 and steered by eye and hand. How it works, why advertisers watched it, and why sales stalled.

Streaming spots were remembered unprompted 2.7x as often as social ones by 436 study viewers. Will publishers give up 5 minutes of breaks in every half hour?

Prebid win CPM rose about 54% for Ezoic publishers after the August 4 change. Can those vendor-reported results survive Google's stricter February 2027 count?

Dynamic Traffic Engine is an open-source framework, built by Amazon Ads, that lets a DSP tell SSPs which bid requests to discard before those requests are sent.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.

Google's John Mueller responds to a strange de-indexing case where an unrelated website appeared to replace a site's pages in search.

Google's AI contribution pilot, Cloudflare's Pay Per Crawl and Pay Per Use, and Microsoft's marketplace differ on compensation, owner control, and reporting.

In this Ads Decoded episode, we break down data strength: What is it? How can you build it? And why do lead gen campaigns need it?

New Search Engine Journal research shows how marketers are responding as traffic declines, AI search grows, and familiar measures lose meaning.

Cloudflare's Bot Preference Sync writes your robots.txt for you, by default, from three settings that cannot express a per-crawler policy.

Win CPM is the average price a buyer pays per thousand impressions on the auctions it wins. How it is calculated, reported, read against bid CPM and disputed.

Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides.

Lazy loading delays fetching images, frames and ad slots until they near the screen: how GPT and browsers run it, where it hurts LCP, and what it means for ads.