Meta adds automatic customer exclusions to Customer Lifecycle Strategy. Here's how they work, their benefits, and limitations.

Your English-only AI visibility checks can miss how brand recommendations change when AI answers the same buying questions in five different languages.

Discover how to win more local customers with Google Display and Demand Gen ads using pain-point targeting, tailored creative and better landing pages.

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.

Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.

Boost your measurement and ROI with YouTube’s October Demand Gen Drop.

Figure comes from 270 cross-media campaigns using Amazon Ads and Cint brand lift data. With the white paper gated, how much can media buyers actually check?

Ad partners pay by ACH into one SVB account while Stripe and app stores feed the rest of $59.4m in cash. Can the 18 remaining staff run the app until a sale?

ROAS 79% above all other media, measured only on Best Buy's own US sales, for unnamed electronics brands. No sample, period or spend came with these claims.

Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.

Over 80% of the new money came from existing backers, and 1,000 firms use it, per Clueso. Can agents keep product videos current each time software changes?

Sales enablement is the content, training, coaching, tools and analytics that equip sellers for buyer conversations, run by a team between marketing and sales.

Series A is the first major priced venture round after seed, in which investors buy preferred stock that fixes the valuation, board seats and payout rights.

Instructional design is the discipline of planning courses and training so people reach defined skills, using models such as ADDIE, Bloom's taxonomy and Gagne.

Brand equity is the extra value a brand name adds to a product beyond its function, built in buyers' minds and estimated in money by rankings and ISO standards.

Syndicated research is market data collected once by a research firm and sold to many subscribers, such as consumer surveys, purchase panels and TV ratings.

COBRA is the 1986 US law letting workers who lose job-based health cover keep the same group plan for 18 to 36 months, paying up to 102% of the total cost.

An acqui-hire is a deal done mainly to hire a startup's team, now often a licence-plus-hiring pact used by AI firms and examined by competition authorities.

Purchase intent is a measure of how likely a person is to buy a product, captured in surveys or inferred from searches and browsing to target and measure ads.