Google Ads will move Display Expansion to channel priorities in February 2027. Here's how the controls affect your search budget and spending limits.

Google Ads is rolling out percentage multipliers for new customers, letting order size shape bidding value as retention controls reach more campaign types.

Match, landing page, headline and description sources now sit beside each search term for AI Max campaigns. Google's help page does not yet list the columns.

Budgets copy across with no currency conversion, and only English (US) Search campaigns qualify. Performance Max support was due in September. Has it arrived?

Statutory damages of $150,000 per song cover works by Joni Mitchell and Johnny Cash. Leaked code and Bright Data proxies sit at the centre of the new case.

Top 10% of firms account for 99.5% of AI inference spend in Ramp data cited by Apollo. Can the rest of corporate America turn cheap tokens into higher margins?

Bot-generated listings and AI-made patterns or recipes are now barred for nearly 6 million sellers. Removals of violating listings expand in the coming months.

Callout extension is the Google Ads text asset of up to 25 characters that adds non-clickable selling points such as "Free shipping" beneath a paid search ad

Back-translation turns a translated text back into its source language to check meaning. Machine translation uses it to make training data. Mechanics, limits.

In-painting is an AI image editing technique that fills a masked area with pixels matched to the rest of the picture, used in ad tools to erase or swap objects.

Final URL expansion is a Google Ads setting that lets AI replace an ad's chosen landing page with another page on the same domain and write ad text to match it.

Dynamic Search Ads (DSA) are search ads that use a website's pages, not keywords, to pick queries, headlines and landing pages. Google folds them into AI Max.

Seller ratings are star scores for an online store, built from buyer reviews, that Google shows beside ads and listings. Google now calls them store ratings.

Text guidelines are Google Ads controls limiting what AI writes in AI Max and Performance Max ads via term exclusions and messaging restrictions. How they work.

Video crawling is how search engines find, fetch and index video on web pages: Googlebot-Video, watch pages, video sitemaps, and why so many videos never index.

Aspect ratio is the proportion of an ad's width to its height, such as 9:16, 4:5, 1:1 or 16:9, which decides where a creative runs and how much screen it fills.

An asset group is the Performance Max unit that bundles headlines, images, videos, a final URL and signals, which Google's system mixes into ads per channel.

Target ROAS tolerance is the percentage by which Google Ads lets Smart Bidding undershoot a ROAS target to explore new queries. How it works, origin, disputes.

Contextual ad measurement and capping cookies need no consent in the 179-page text agreed October 21. Parliament has no position yet, so when can talks begin?

James Rooke would report to NBCU's Matt Strauss, with firewalls kept for rival publishers. Will competitors trust an owner that sells inventory against them?