Callout extension is the Google Ads text asset of up to 25 characters that adds non-clickable selling points such as "Free shipping" beneath a paid search ad

Back-translation turns a translated text back into its source language to check meaning. Machine translation uses it to make training data. Mechanics, limits.

In-painting is an AI image editing technique that fills a masked area with pixels matched to the rest of the picture, used in ad tools to erase or swap objects.

Final URL expansion is a Google Ads setting that lets AI replace an ad's chosen landing page with another page on the same domain and write ad text to match it.

Dynamic Search Ads (DSA) are search ads that use a website's pages, not keywords, to pick queries, headlines and landing pages. Google folds them into AI Max.

Seller ratings are star scores for an online store, built from buyer reviews, that Google shows beside ads and listings. Google now calls them store ratings.

Text guidelines are Google Ads controls limiting what AI writes in AI Max and Performance Max ads via term exclusions and messaging restrictions. How they work.

Video crawling is how search engines find, fetch and index video on web pages: Googlebot-Video, watch pages, video sitemaps, and why so many videos never index.

Aspect ratio is the proportion of an ad's width to its height, such as 9:16, 4:5, 1:1 or 16:9, which decides where a creative runs and how much screen it fills.

An asset group is the Performance Max unit that bundles headlines, images, videos, a final URL and signals, which Google's system mixes into ads per channel.

Target ROAS tolerance is the percentage by which Google Ads lets Smart Bidding undershoot a ROAS target to explore new queries. How it works, origin, disputes.

Contextual ad measurement and capping cookies need no consent in the 179-page text agreed October 21. Parliament has no position yet, so when can talks begin?

James Rooke would report to NBCU's Matt Strauss, with firewalls kept for rival publishers. Will competitors trust an owner that sells inventory against them?

Contextual ad measurement qualifies only without profiling or past-visit data. Publishers and ad tech vendors face a narrow test: what counts as performance?

Long-tail queries are rare, specific searches that each draw little volume but together make up most search demand. Origin, mechanics, AI Max and their limits.

Conversion cycle is the typical time between an ad click and the conversion it produces, used by Google Ads as the unit for timing bid strategy evaluations.

Network settings are campaign controls in Google Ads and Microsoft Advertising that decide which inventory pools, such as search partners, may show their ads.

Budget allocation is how a marketing budget is split across channels, campaigns and time, decided in annual plans, mix models and by ad platform algorithms.

Storytime: a creator video in which a person recounts a real or claimed personal story to camera, often in parts. How it works, who pays, and its disputes.

GRWM, short for get ready with me, is a creator video showing a makeup, skincare or outfit routine, used by brands for product placement and affiliate sales.