New post by PPC Land 🔥
Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
Continue reading »
Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
Continue reading »
PPC Land
Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
Political spending of $12bn is pushing regional brands off local TV before November 3, as YouTube hit a record 15.8% of US TV time in Nielsen's August Gauge.
New post by PPC Land 🔥
Game: Every privacy law adds a checkbox someone has to explain
Continue reading »
Game: Every privacy law adds a checkbox someone has to explain
Continue reading »
PPC Land
Game: Every privacy law adds a checkbox someone has to explain
Sixteen terms, four groups of four. Tuesday's grid stays gentle, though one set is lifted wholesale from the shop on the corner that opens before dawn.
New post by Search Engine Journal 🔥
Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker
Continue reading »
Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker
Continue reading »
Search Engine Journal
Tactical Solutions For The Biggest AI Search Measurement Challenges
STAT’s Tom Capper explained how to measure AI search visibility, distinguish brand mentions from citations, and connect prompt tracking with business outcomes.