New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.

Web app builders and generated-content tools now sit in the spam guide, next to new Search Console alerts. Will those platforms switch their indexing defaults?

One in 11 Facebook and Instagram ad files from 509 brands carried AI media, 70% built to look real. Labelling rules in New York and the EU already apply to ads.

Streaming took 48.7% of US national TV ad spend on 21.9% of impressions in Q3, iSpot found, as Pinterest put its own inventory inside Amazon and Google DSPs.