DSP controls now reach only some US advertisers, and the agencies paid to buy Amazon media cannot map the rebrand. Is the confusion steering spend to AI?

Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.

Advertisers spent $19.64bn, $172m less than in Q2, while AWS grew 39%. Q4 guidance of high-teens ad growth sits below last year's 22%. Is the old pace gone?

Joining the US Trustee's objection, they cite 12 million users, minors included, and a full platform sale left unclear. What would an ombudsman check, and when?

Logged-out visitors made up 77.7 million of 130.3 million daily uniques in Q2. Huffman wants search visitors to see linked posts. Which markets test it first?

Search referrals fell over 1 million a week in October; the daily audience advertisers buy could shrink by low double digits in Q4. Will the $1bn guide hold?