New post by PPC Land 🔥
Reddit ad revenue gains 54% to $847m as daily users stall at 130.3m
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Reddit ad revenue gains 54% to $847m as daily users stall at 130.3m
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PPC Land
Reddit ad revenue gains 54% to $847m as daily users stall at 130.3m
Search referrals fell over 1 million a week in October; the daily audience advertisers buy could shrink by low double digits in Q4. Will the $1bn guide hold?
New post by PPC Land 🔥
Game: Search and social still argue about who found the customer
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Game: Search and social still argue about who found the customer
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PPC Land
Game: Search and social still argue about who found the customer
Sixteen terms, four groups of four. Saturday's grid is the hardest of the week, and one set nods to the date on the calendar without ever naming it.
New post by PPC Land 🔥
ChatGPT work requests fall to 32.2% as writing loses its top spot
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ChatGPT work requests fall to 32.2% as writing loses its top spot
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PPC Land
ChatGPT work requests fall to 32.2% as writing loses its top spot
OpenAI data shows work fell from 51.6% to 32.2% of consumer ChatGPT requests and writing to 21.4%, as decisions lead US work use and ChatGPT ads add a new link.
New post by PPC Archives - Search Engine Watch 🔥
Google says AI Mode is holding back growth in its search ad business
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Google says AI Mode is holding back growth in its search ad business
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Search Engine Watch
Google says AI Mode is holding back growth in its search ad business
Google says AI Mode's lower monetization helped slow Search revenue growth, even as AI features encouraged people to ask more questions in search.
New post by PPC Archives - Search Engine Watch 🔥
Microsoft Ads can track more of the sales your browser tag misses
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Microsoft Ads can track more of the sales your browser tag misses
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Search Engine Watch
Microsoft Ads can track more of the sales your browser tag misses
Microsoft makes Conversions API generally available to connect sales records with ad reports, with matching IDs and consent settings to check first.
New post by Search Engine Journal 🔥
Google Says Target Changes Don’t Reset Learning – 6 PPC Takeaways For BFCM via @sejournal, @siliconvallaeys
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Google Says Target Changes Don’t Reset Learning – 6 PPC Takeaways For BFCM via @sejournal, @siliconvallaeys
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Search Engine Journal
Google Says Target Changes Don’t Reset Learning – 6 PPC Takeaways For BFCM
Google’s Tal Akabas says changing tCPA, tROAS, or budgets on steady-state campaigns won’t trigger Learning - read why to skip seasonality adjustments.
New post by Search Engine Journal 🔥
Google’s Q3 Earnings Call Casts Shadow Over Classic Search via @sejournal, @martinibuster
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Google’s Q3 Earnings Call Casts Shadow Over Classic Search via @sejournal, @martinibuster
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Search Engine Journal
Google’s Q3 Earnings Call Casts Shadow Over Classic Search
Google's Q3 earnings call describes a future that could leave classic Search on the margins.
New post by Search Engine Journal 🔥
What Search Console Can Still Tell You When Indexing Data Lags via @sejournal, @MattGSouthern
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What Search Console Can Still Tell You When Indexing Data Lags via @sejournal, @MattGSouthern
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Search Engine Journal
What Search Console Can Still Tell You When Indexing Data Lags
Search Console's Page indexing report has fallen behind before. Here's what Google has said and what each remaining check can show while the data lags.
New post by Search Engine Journal 🔥
ChatGPT Ads Turns On Automatic Ad Changes By Default via @sejournal, @MattGSouthern
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ChatGPT Ads Turns On Automatic Ad Changes By Default via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Ads Turns On Automatic Ad Changes By Default
Creative enhancements are now on by default in ChatGPT Ads. Here's what they can change, how to opt out, and the tracking questions still open.