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InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
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InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
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PPC Land
InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
Streaming publishers are pitched double box ads at 25% of the screen in live-match stoppages, a unit ITG sells. Does the post show shorter pods keep revenue?
New post by PPC Land 🔥
Apple cuts Taiwan App Store commission to 26% after antitrust probe
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Apple cuts Taiwan App Store commission to 26% after antitrust probe
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PPC Land
Apple cuts Taiwan App Store commission to 26% after antitrust probe
Developers keep 74% rather than 70% of standard Taiwan storefront sales from October 31, while the 15% tiers stay put. Can Taiwan's regulator reopen its case?
New post by PPC Land 🔥
Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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PPC Land
Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
Percentages for 230,511 sites imply a base of about 1.2m sessions, not the 5.2m headline. Can site owners tell whether an agent or a person pressed checkout?
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IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
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IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
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PPC Land
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?