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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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PPC Land
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
Ride sharing installs ran 67% above average and all India installs peaked four days after the festival. What does that 2025 curve mean for Nov 6-10 budgets?
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Criteo net income drops 85% as third-quarter revenue falls 11%
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Criteo net income drops 85% as third-quarter revenue falls 11%
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PPC Land
Criteo net income drops 85% as third-quarter revenue falls 11%
Contribution ex-TAC fell 17% to $240m as large advertisers and fashion brands cut budgets. Criteo kept its 2026 forecast. Can CTV and ChatGPT ads lift 2027?
New post by PPC Land 🔥
UK ICO puts 30 questions to AI agent builders before November 20
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UK ICO puts 30 questions to AI agent builders before November 20
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PPC Land
UK ICO puts 30 questions to AI agent builders before November 20
Session isolation, tamper-evident logs and six-part agent IDs are on the list for agent deployers, ad tech included. Can current protocols supply the evidence?
New post by PPC Land 🔥
ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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PPC Land
ChatGPT reaches a fifth of Google search volume as Taboola blames AI
OpenAI said ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries as revenue fell 6.9% and Anthropic signed its first news licence.
New post by Search Engine Journal 🔥
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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Search Engine Journal
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
Rankings still matter, but AI reporting is built on a dashboard made for a different game. A three-gate model for measuring AI visibility that ties to intent.