Contribution ex-TAC fell 17% to $240m as large advertisers and fashion brands cut budgets. Criteo kept its 2026 forecast. Can CTV and ChatGPT ads lift 2027?

Session isolation, tamper-evident logs and six-part agent IDs are on the list for agent deployers, ad tech included. Can current protocols supply the evidence?

OpenAI said ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries as revenue fell 6.9% and Anthropic signed its first news licence.

Rankings still matter, but AI reporting is built on a dashboard made for a different game. A three-gate model for measuring AI visibility that ties to intent.

Legitimate interests assessment: the documented purpose, necessity and balancing test a company runs before relying on Article 6(1)(f) GDPR for personal data.

SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.

Google explains how redirect choices affect ranking signals, canonicalization, and which URLs appear in Search.

GEO's value goes beyond referrals: AI answers shape buying decisions before a click, and ChatGPT visitors convert at nearly five times the search rate.