Session isolation, tamper-evident logs and six-part agent IDs are on the list for agent deployers, ad tech included. Can current protocols supply the evidence?

OpenAI said ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries as revenue fell 6.9% and Anthropic signed its first news licence.

Rankings still matter, but AI reporting is built on a dashboard made for a different game. A three-gate model for measuring AI visibility that ties to intent.

Legitimate interests assessment: the documented purpose, necessity and balancing test a company runs before relying on Article 6(1)(f) GDPR for personal data.