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Google Demand Gen ads can now show discount tags on YouTube Shorts
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Google Demand Gen ads can now show discount tags on YouTube Shorts
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PPC Land
Google Demand Gen ads can now show discount tags on YouTube Shorts
Only campaigns built on a Merchant Center product feed qualify, and in-stream ads get the tags too. Google's own promotion asset guide still omits Demand Gen.
New post by PPC Land 🔥
Google ties consistent PMax spend to 15 conversions every 30 days
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Google ties consistent PMax spend to 15 conversions every 30 days
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PPC Land
Google ties consistent PMax spend to 15 conversions every 30 days
Low-volume PMax advertisers get the bar Google already sets for Search Target ROAS bidding, on an undated page. Which conversions count, and at what level?
New post by PPC Land 🔥
Google Ads Search and Shopping campaigns gain channel reporting in 2027
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
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PPC Land
Google Ads Search and Shopping campaigns gain channel reporting in 2027
Seven channels, with YouTube search results counted as YouTube rather than Search partners, now define PMax reports. What moves when Search reports adopt them?
New post by PPC Land 🔥
Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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PPC Land
Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
Sitelinks can now run Mondays-Fridays or Saturdays-Sundays from one schedule row, not five or two day entries. Has the unannounced change reached every account?
New post by PPC Land 🔥
Apple patent describes AI that repaints app screenshots per keyword
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Apple patent describes AI that repaints app screenshots per keyword
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PPC Land
Apple patent describes AI that repaints app screenshots per keyword
Three Stable Diffusion models redraw all but the headline and phone mockup in app marketing images. Dependent claims let the keywords come from the app itself.
New post by Search Engine Journal 🔥
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO via @sejournal, @MattGSouthern
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Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO via @sejournal, @MattGSouthern
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Search Engine Journal
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
New post by Search Engine Journal 🔥
Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern
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Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern
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Search Engine Journal
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.