Analytics 360 is the paid enterprise tier of Google Analytics, sold through Google Marketing Platform with higher limits, SLAs, unsampled data and big exports.

A service account is a non-human identity that software uses to call APIs without a person signing in, the basis of automated access to Google's ad platforms.

Exchange Online is Microsoft's cloud-hosted email, calendar and contacts service, running business mailboxes inside Microsoft 365 and feeding Teams and Copilot.

A service level agreement (SLA) is a contract term setting measurable service targets, such as 99.9% uptime, and the credits owed when a provider misses them.

Downdetector is a crowdsourced outage tracker that flags a service as down when user problem reports spike above normal. Accenture has owned it since June 2026.

Closed captions are a viewer-switchable text track that shows the dialogue and sounds in a video. How 608, 708, WebVTT and VAST carry them, and why ads use them.

A video podcast is a podcast episode with a video track, watched on YouTube, Spotify, Apple Podcasts or Netflix. How it is delivered, sold and measured today.

ARPU (average revenue per user) is revenue divided by average users in a period. How Snap, Reddit, Meta, Pinterest and Spotify build it, and why some stop.

Saturday's sixteen terms in four groups are deliberately plain. Two sets come from this week's coverage, and the dullest-looking nouns hide the hardest group.

A pay-1 window is the first subscription or pay TV period a film enters after its cinema and home release, usually licensed exclusively to a single service.

Google Ads is showing a new “Limit audience reach” setting, replacing the previous Optimised Targeting switch with three options for controlling audience reach in campaigns.

Google is testing grouped sponsored ads at the bottom of AI Mode instead of separate boxes for each website, similar to a layout it tested and rolled out on the SERP in 2025.