Only 8.8% of visits after an AI brand mention come from the AI itself, in data the IAB cites. Its new framework asks who chose the product and who can prove it.

An AI disclosure label is a visible notice telling viewers an ad or post was generated or materially altered by AI, now required by ad platforms and new laws.

Likeness detection is face-matching technology that scans uploads for AI-altered videos of an enrolled person, so that person can review them and seek removal.

An egregious violation is an ad policy breach serious enough that Google suspends the account on detection, with no warning, no strikes and rarely a way back.

Turn Google Ads automation decisions into proof of your AI skills by logging overrides, checks, and results that a Skillshop certificate can't show.

Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here's what changed and where the limits are.

Do you know which bots your CDN is blocking? Robots.txt is voluntary, and real enforcement may be happening without your SEO team knowing.