Click attribution does not require a click on an outbound link to count a conversion. I ran a test recently that proves it...

This sleigh full of Christmas puns will have your friends, followers, and customers Ho, Ho, Ho-ing all season long.

Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO.

Google introduces 'Dating and Companionship' ads policy, including mandatory certification for dating app advertisers starting in March.

Strategic partnership brings enterprise-level programmatic advertising capabilities to local grocery and convenience stores across the US.

Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.

Gravatar announces a free domain name offer that enables Bluesky users to easily create custom handles to replace generic usernames

Leading weather app WeatherBug renews partnership with Taboola to enhance content recommendations across digital platforms.

New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.

Wix integrates TWIPLA's session recording toolkit into its Analytics interface, enabling users to analyze visitor interactions for insights

Overwhelmed by debugging, tight deadlines, and clunky tools? Discover 24 AI tools to streamline workflows, save time, and boost your productivity in 2025.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

We all know that metadata is important for page rankings, but does it matter for image rankings? Find out in this edition of "Ask An SEO."

Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.

Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.

See how Meta Advantage+ features differ from manual Facebook ad settings, and find out which might be right for your business.

Google warns websites about error pages creating "black holes" that can permanently remove content from search results.

AI is racing through the digital marketing industry at an alarming rate. But what effect will the technology have on the role of PPC manager?

Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content.

Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.