Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.

YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.

UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

Meta's advertising business shows strong growth with increased ad impressions and prices, driving total revenue to $48.4 billion.

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of your ad spend.

Find out how long it takes for schema to impact search engine rankings. Learn how schema helps search engines understand your page's content and purpose.

New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.

Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit.

Google launches AI-powered "Ask For Me" to make business calls, starting with auto repairs and nail salons.