Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.

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A WordPress scandal from 20 years ago may offer insight into Mullenweg’s resistance to criticism in his WP Engine conflict today.

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.

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Google changed the rules, and SEO has to change too. Keywords are out. Here’s what drives organic traffic now.

Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...

These target audience examples can help you narrow down your own target audience and get inspiration for compelling campaigns.

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.

Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

Improve your SEO strategy with SERP analysis. Deconstruct the pages that rank, their search intent, and consider the opportunity of search features

Are you missing important data in Google Analytics? Find out how to independently verify and interpret GA4 event-based data.

Google Search will provide a very detailed comparison of two products within its AI Overviews.

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

Learn more about how we create helpful ads experiences for people using Search.

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.

Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.

Learn everything you need to know about AI agents and see examples of how they can help your business grow.

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.