Learn more about Google Shopping’s new AI tools, like image generation for shopping, new AR beauty features and more.

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Google enhances search with Gemini 2.0-powered AI Overviews and launches premium "AI Mode" for Google One subscribers.

T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.

Use this list to source inspiration for your spring greetings and messages, and reach your customers when it matters this season.

Avoid SEO pitfalls by handling duplicate content the right way. Learn how canonical links can help protect your rankings.

Google updates help document with details on managing how content appears in AI Overviews and the new AI Mode.

Matt Mullenweg shares three reasons why WordPress will grow even stronger in the near future and his thoughts on succession planning

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

Has the ability to automatically test new enhancements in the Advantage+ Creative section of Advertising Settings turned off for you?

A new study finds Google's expansion of AI Overviews correlates with declining clickthrough rates for informational queries.

Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.

For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some uncommon but impactful content methods!

Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google's search results.

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes.

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.