Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on

Author pages help establish trust and authority. Find out how to leverage them for maximum impact within your industry.

The problems with top-of-funnel optimization of Meta advertising are not new. I first spotted these issues 13 years ago...

Google's Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition.

The top brands on Instagram show us how to do engagement and connecting with your audience (and why you can forget follower counts)

Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.

Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users.

Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes.

Join us on March 27, 2025, for our in-depth webinar, where we'll explore how SEO professionals and B2B companies can effectively navigate changes.

Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search results

Google commits to December deadline to improve independent publishers' search visibility after mounting criticism from content creators.

Some placements are notorious for inflating results with low-quality actions. Should you always remove them? Should you remove others, too?

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Automated ad recommendations are faster, but are they smarter? Here's why human touch still beats machine-driven PPC strategies.

Google's March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week.

Make marketing with user-generated content easy with these tips and ideas for how your business can grow your UGC strategies.

IAB reports that most media companies haven't adopted AI despite positive results. Though half plan implementation by 2026.

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons.

Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.

Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025